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Mobile Tech and the Retail Revolution SXSW 2015

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As Cyber Monday threatens to overtake Black Friday and Amazon promises drone delivery, traditional retailers are seeking new ways to entice foot traffic in stores. This session will explore how retailers are leveraging the power of mobile to connect with customers and build a better customer experience.

Mobile Tech and the Retail Revolution SXSW 2015

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MOBILE TECH AND THE RETAIL REVOLUTIONMOBILE TECH AND THE RETAIL REVOLUTION
Daniel Danker
Chief Product Officer, Shazam
David Van Epps
Global Chief Product Officer, Mood Media
Laura Heller
Executive Editor, FierceRetail
Contributor, Forbes
#RetailRev
BY THE NUMBERS
In Nov and Dec 2014, U.S. mobile sales were 22.6% of all online sales –
up 27.2% over the same period 2013.
Mobile traffic was 45% of all online traffic – up 25.5% from 2013.
Nearly 70% of Walmart.com traffic in the U.S. came via mobile devices during
the recent holiday period.
*Source: IBM Digital Analytics Benchmark
“On Black Friday, 10% of our iPhone app
revenue was from guests purchasing on their
phone while they were simultaneously
shopping one of our stores."
Brian Cornell, Chairman and CEO, Target Corp.
Mobile Tech and the Retail Revolution SXSW 2015
Mobile Tech and the Retail Revolution SXSW 2015

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Mobile Tech and the Retail Revolution SXSW 2015

  • 1. MOBILE TECH AND THE RETAIL REVOLUTIONMOBILE TECH AND THE RETAIL REVOLUTION
  • 2. Daniel Danker Chief Product Officer, Shazam David Van Epps Global Chief Product Officer, Mood Media Laura Heller Executive Editor, FierceRetail Contributor, Forbes #RetailRev
  • 3. BY THE NUMBERS In Nov and Dec 2014, U.S. mobile sales were 22.6% of all online sales – up 27.2% over the same period 2013. Mobile traffic was 45% of all online traffic – up 25.5% from 2013. Nearly 70% of Walmart.com traffic in the U.S. came via mobile devices during the recent holiday period. *Source: IBM Digital Analytics Benchmark
  • 4. “On Black Friday, 10% of our iPhone app revenue was from guests purchasing on their phone while they were simultaneously shopping one of our stores." Brian Cornell, Chairman and CEO, Target Corp.