For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.

1. Social Media
Marketing

2. What is social
media marketing?
Social media marketing is the process
of creating content for social media
platforms to promote your products
and/or services, build community with
your target audience, and drive traffic
to your business

3. Facebook
38.9%
TikTok
20.5%
Instagra
m
20.5%
LinkedIn
15.8%
Twitte
r
4.3%
Social Media Marketing Platforms

4. Benefits of Social
Media Marketing
• Increase your brand awareness
• Generate leads and boost
conversions
• Foster relationships with your
customers
• Learn from your competitors

5. Five Core Pillars of
Social Media
Marketing
• Strategy
• Planning and Publishing
• Listening and Engagement
• Analytics and Reporting
• Advertising

6. How To Create A
Social Media
Marketing Strategy
• Perform Keyword Research
• Create a Piece of Content
• Get Organic Traffic
• Set Up Social Media Pixel
• Create a Lookalike Audience
• Serve Audience the Social Media
Ads

7. Businesses that benefit
from social media
marketing
• Small businesses and startups
• Direct sales companies
• Real estate
• B2B companies

8. Thank You
For any questions/concers please
email : info@swsofftech.com