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SWIFT Asia Pacific
Welcome to
SWIFT Asia Pacific!
As the backbone of the world’s money flows, we have been serving the
financial community in Asia Pacific for over 30 years. We are very proud
of the many customers who entrust us every day to exchange millions of
standardised financial messages over our secured network.
The 21st century is rightly spoken of as the Asia Pacific century. Strong
economic growth in the last decade has positioned this region as the
growth engine of the world. Going forward, we at SWIFT are expected
to play a more important role in driving this success.
Our investment in Asia Pacific truly reflects this region’s growth and
development in the global financial industry. We will continue to do so,
and are committed to building world-class financial infrastructure in Asia
Pacific and as helping our industry create new business opportunities.
Yours sincerely,
Alain Raes,
Chief Executive, Asia Pacific and EMEA
SWIFT is the member-owned cooperative
that provides the communications platform, products and
services to connect over 10,000 banking organisations,
securities institutions and corporate customers
in 212 countries and territories.
SWIFT is the member-owned cooperative that
provides the communications platform,
products and services to connect over 10,000
banking organisations, securities institutions
and corporate customers in 212 countries and
territories. These institutions include fund
managers, broker-dealers, market
infrastructures, market data providers, retail,
wholesale and custodian banks and corporates.
Many of these institutions are also shareholders
of SWIFT.
SWIFT enables our users to exchange automated,
standardised financial information securely and
reliably, thereby lowering costs, reducing operational
risk and eliminating operational inefficiencies. We
also bring the financial community together to work
collaboratively to shape market practice, define
standards and debate issues of mutual interest.
SWIFT was started in 1973 with a small group of
people and an ambitious idea to create a worldwide
network and a common language for the world’s
financial transactions. Basically, the industry wanted
to replace the telex and fully embrace an increasingly
global industry. Our first operating centre opened in
1976 and the SWIFT service went live in 1977.
Who we are
SWIFT’s presence was extended to the US in 1979
and to Asia in 1980. Today we are at the heart of
the financial industry, handling more than 4 billion
messages a year between financial institutions,
market infrastructures and corporations. The
principles that started our cooperative are as strong
as ever. SWIFT was created by and for the financial
industry – our customers and their needs continue to
be the driving force behind the way we develop.
SWIFT has its global headquarters in Belgium and
has 24 offices around the world, with operating
centres in the United States and Europe.
amongst market participants
and nations.
	We at SWIFT
	Asian financial markets
	seamless interoperability
	 have a vision for the future of
	 – a vision of
”
“
SWIFT enables our users to exchange
automated, standardised financial information
securely and reliably. We create the connections
and standards that make markets work across
the globe. We bring together the world’s
financial institutions, promoting dialogue and
helping to solve common industry problems.
And we combine a uniquely informed
perspective with the flexibility to respond to the
individual needs of every customer.
Whether your business is payments, treasury, trade
or securities, whether you work for a small local
brokerage or a global multi-service bank, SWIFT
enables you to automate and standardise your
transactions end-to-end. Our solutions can help
lower your costs, mitigate your risk and increase your
service levels.
•	Messaging: SWIFT provides a range of
messaging services to exchange messages and
files tailored to specific banking and securities
transactions as well as a set of related tools to help
you get the most out of them.
•	Connectivity: We offer the operational equipment
you need to connect to the network, including a
messaging hub, messaging software that provides
the connectivity to your business applications,
communications software to connect to all
SWIFTNet services as well as the physical network
connections to SWIFT.
•	Standards: SWIFT collaborates with the user
community to standardise the messages
exchanged by organisations conducting financial
business.
What we do
•	Applications: SWIFT offers several business
applications required to address specific business
needs. Our applications aim to make day-to-day
business easier for customers as well as lowering
their costs, improving their efficiency and reducing
their operational risk.
•	Consulting Services: We provide consulting
services in the following areas: Business
Consulting, Technical Consulting, Implementation,
and Project Management, all with the aim of
helping our customers reduce costs and risk and
enable business growth and regulatory
compliance.
•	Support Services: SWIFT provides 24 x 7
worldwide support which is delivered by a group of
expert analysts. This service covers administrative,
operational and technical matters and provides a
variety of support offerings tailored to customers’
needs.
•	Business Intelligence: Our Business Intelligence
portfolio encompasses an entire suite of intuitive
tools including analytics, insights and economic
indicators designed to grow with a customer’s
business needs.
•	Reference Data: SWIFTRef is the new industry-
wide utility for sourcing, maintaining and delivering
high-quality payments reference data. It’s a secure
platform where data owners, including banks,
central banks and code issuers, can manage and
publish their reference data so users can find all
the data sets they need in one place.
Our role is two-fold. We
provide the communications
platform, products and
services that allow our
customers to connect
and exchange financial
information securely and
reliably. We also act as the
catalyst that brings the
financial community
together.
1973
1977
1980
1981
1991
1994
1997
2002
2003
2007
2008
2009
2012
2013
SWIFT founded
SWIFT goes live
Hong Kong and Singapore start live
operations; First Asian countries connected
to SWIFT
Japan goes live on SWIFT
Korea connected to SWIFT; Beijing office
opened; The first Sibos in Asia Pacific is
held in Hong Kong
First Asia Pacific Customer Service
Centre is set up in Hong Kong
Sydney office opened
Customer Service Centre opened
in Japan
Sibos is held in Singapore
Mumbai office opened
Shanghai office opened
Seoul office opened; Sibos
takes place in Hong Kong
First SWIFT board member
from China; The largest
Sibos in Asia Pacific is held
in Osaka
Joint venture is set up in
India; Corporate services
centre established in
Kuala Lumpur
Key Milestones
Building a
better financial
infrastructure in
Asia Pacific
At SWIFT, our goal is to support the economic
growth and stability of the Asia Pacific nations
by providing them with the financial
infrastructure that underpins their national
economies and connects them to the rest of the
world. In addition, we aim to ensure our global
membership benefits from the economic
growth, innovation and resources from this part
of the world.
Strong regional presence
SWIFT has been in Asia Pacific for over 30 years,
starting in Hong Kong and Singapore. Three regional
offices have been opened in Asia since 2005,
bringing the total to nine commercial and support
offices including our customer support centres in
Hong Kong and Tokyo. In March 2013, we opened a
new corporate services centre in Kuala Lumpur to
serve our offices around the world. As the world’s
centre of economic power shifts to the East, SWIFT
as a company is doing the same.
We maintain stability,
creating deeper relevance
at a time of deep change,
broadening the space
for collaboration, and
making the global
community more relevant
locally as the pattern of
growth in our
world shifts.
Where we contribute
Supporting financial infrastructure
for payments
SWIFT is a key partner of banking market
infrastructures around the world. In Asia Pacific,
SWIFT is used by payment market infrastructures
in more than 10 markets for their Real Time Gross
Settlement (“RTGS”) and retail payments systems,
including Australia, New Zealand, the Philippines,
Thailand, Sri Lanka, Singapore, Fiji, Hong Kong,
Macau and Taiwan. The adoption of SWIFT for
a payments market infrastructure leads to major
improvements in stability, efficiency, interoperability
and cost reduction for financial institutions and
regulators alike – something that’s vitally important in
fast-growing markets like those in Asia Pacific.
Securities markets
SWIFT supports the development of the securities
market in Asia Pacific across the entire spectrum
of market players, including brokers/dealers,
custodians, investment managers and securities
market infrastructures. Only SWIFT helps the industry
automate business processes covering post-trade
to pre-settlement, settlement and reconciliation,
corporate actions and collateral management
and more, for all asset classes. With demand for
investment growing in Asia – and as the need for
automation increases to meet this growth – SWIFT
and our highly resilient infrastructure has a critical
role to play to ensure that these markets and players
operate efficiently and securely.
Sibos – the world’s premier
financial services event
Every year Sibos brings together influential
leaders from financial institutions, market
infrastructures, multinational corporations and
technology partners to do business and shape
the future of the financial industry. Facilitated and
organised by SWIFT for the SWIFT community,
Sibos is much more than a conference and
exhibition. It is a unique forum to collaborate and
take collective action in payments, securities,
cash management and trade. With the power to
draw some 7,000 participants from across the
globe, Sibos is unparalleled in its reputation to
reach the entire financial services industry.
Australia India Japan Korea
Suite 3202
AMP Centre
50 Bridge Street,
Sydney NSW 2000
+61 2 92 25 8100
+61 2 92 25 8111
Unit No.303, Ceejay House
Plot No. F, Shivsagar Estate
Dr. A.B Road, Worli
Mumbai 400018
+91 22 6196 6900
+91 22 6615 6974
20th Floor Nippon Life
Marunouchi Building
1-6-6 Marunouchi,
Chiyoda-ku,
Tokyo 100-0005
+81 3 5223 7400
+81 3 5223 7439
Room #2031, 20F
Korea First Bank Bldg.
100 Gongpyung-dong,
Chungno-gu
Seoul
+82 2 2076 8236
+82 2 2076 8488
People’s Republic of China Hong Kong Singapore
Units 819 - 821
8th Floor
No. 7 Financial Street
Winland International Finance
Centre
Xicheng District
Beijing 100034
+86 10 6658 2900
Unit 4005-4007,
One Lujiazui
No.68 Central Yincheng Road
Shanghai 200120
+8621 6182 8300
+8621 6182 8308
As of May 2013:
Suites 3201 – 09
32/F One Island East
18 Westlands Road,
Hong Kong SAR
+852 2107 8700
+852 2107 8733
8 Marina View
Asia Square Tower 1 #28-04
Singapore 018960
+65 6347 8000
+65 6347 8099
Malaysia
Level 18, Tower 3, Avenue 7,
No. 8 Jalan Kerinchi, Bangsar
South,
59200 Kuala Lumpur, Malaysia
+60 (0)3 2773 7500
+60 (0)3 2773 7501
SWIFT offices in Asia Pacific
For more information about SWIFT and contacts
visit swift.com
or e-mail us at:
APAC.Commercial.Admin.Generic@swift.com
SWIFT © 2013
We are the global authority for
financial standards
SWIFT develops business standards to
support transactions in the financial markets
for payments, securities, treasury and trade
services and facilitates the industry to get
together to define best practice for handling
the messages that they send over SWIFT to
each other. Since our genesis in the 1970s,
SWIFT has worked at removing ambiguity
and incompatibility in how banks and financial
institutions interact with each other, while
simultaneously championing security and
higher levels of automation. The result? Lower
costs, greater efficiency and increased output
for our industry.
Corporates
SWIFT provides a single, highly secure and
standardised communication platform for corporates
to exchange financial information with their banks,
as opposed to multiple connections. This enables
corporates to improve their global cash visibility and
gain maximum efficiency from their financial and
treasury operations, by rationalising bank channels,
centralising payments and collections and achieving
greater automation through standardisation. From
mid-sized companies for simple cash management
to conglomerates for global trade and supply
chain solutions, Asian corporates connect to
SWIFT because we improve their local and global
businesses.
Mar2013

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SWIFT in Asia Pacific

  • 2. Welcome to SWIFT Asia Pacific! As the backbone of the world’s money flows, we have been serving the financial community in Asia Pacific for over 30 years. We are very proud of the many customers who entrust us every day to exchange millions of standardised financial messages over our secured network. The 21st century is rightly spoken of as the Asia Pacific century. Strong economic growth in the last decade has positioned this region as the growth engine of the world. Going forward, we at SWIFT are expected to play a more important role in driving this success. Our investment in Asia Pacific truly reflects this region’s growth and development in the global financial industry. We will continue to do so, and are committed to building world-class financial infrastructure in Asia Pacific and as helping our industry create new business opportunities. Yours sincerely, Alain Raes, Chief Executive, Asia Pacific and EMEA SWIFT is the member-owned cooperative that provides the communications platform, products and services to connect over 10,000 banking organisations, securities institutions and corporate customers in 212 countries and territories.
  • 3. SWIFT is the member-owned cooperative that provides the communications platform, products and services to connect over 10,000 banking organisations, securities institutions and corporate customers in 212 countries and territories. These institutions include fund managers, broker-dealers, market infrastructures, market data providers, retail, wholesale and custodian banks and corporates. Many of these institutions are also shareholders of SWIFT. SWIFT enables our users to exchange automated, standardised financial information securely and reliably, thereby lowering costs, reducing operational risk and eliminating operational inefficiencies. We also bring the financial community together to work collaboratively to shape market practice, define standards and debate issues of mutual interest. SWIFT was started in 1973 with a small group of people and an ambitious idea to create a worldwide network and a common language for the world’s financial transactions. Basically, the industry wanted to replace the telex and fully embrace an increasingly global industry. Our first operating centre opened in 1976 and the SWIFT service went live in 1977. Who we are SWIFT’s presence was extended to the US in 1979 and to Asia in 1980. Today we are at the heart of the financial industry, handling more than 4 billion messages a year between financial institutions, market infrastructures and corporations. The principles that started our cooperative are as strong as ever. SWIFT was created by and for the financial industry – our customers and their needs continue to be the driving force behind the way we develop. SWIFT has its global headquarters in Belgium and has 24 offices around the world, with operating centres in the United States and Europe.
  • 4. amongst market participants and nations. We at SWIFT Asian financial markets seamless interoperability have a vision for the future of – a vision of ” “ SWIFT enables our users to exchange automated, standardised financial information securely and reliably. We create the connections and standards that make markets work across the globe. We bring together the world’s financial institutions, promoting dialogue and helping to solve common industry problems. And we combine a uniquely informed perspective with the flexibility to respond to the individual needs of every customer. Whether your business is payments, treasury, trade or securities, whether you work for a small local brokerage or a global multi-service bank, SWIFT enables you to automate and standardise your transactions end-to-end. Our solutions can help lower your costs, mitigate your risk and increase your service levels. • Messaging: SWIFT provides a range of messaging services to exchange messages and files tailored to specific banking and securities transactions as well as a set of related tools to help you get the most out of them. • Connectivity: We offer the operational equipment you need to connect to the network, including a messaging hub, messaging software that provides the connectivity to your business applications, communications software to connect to all SWIFTNet services as well as the physical network connections to SWIFT. • Standards: SWIFT collaborates with the user community to standardise the messages exchanged by organisations conducting financial business. What we do • Applications: SWIFT offers several business applications required to address specific business needs. Our applications aim to make day-to-day business easier for customers as well as lowering their costs, improving their efficiency and reducing their operational risk. • Consulting Services: We provide consulting services in the following areas: Business Consulting, Technical Consulting, Implementation, and Project Management, all with the aim of helping our customers reduce costs and risk and enable business growth and regulatory compliance. • Support Services: SWIFT provides 24 x 7 worldwide support which is delivered by a group of expert analysts. This service covers administrative, operational and technical matters and provides a variety of support offerings tailored to customers’ needs. • Business Intelligence: Our Business Intelligence portfolio encompasses an entire suite of intuitive tools including analytics, insights and economic indicators designed to grow with a customer’s business needs. • Reference Data: SWIFTRef is the new industry- wide utility for sourcing, maintaining and delivering high-quality payments reference data. It’s a secure platform where data owners, including banks, central banks and code issuers, can manage and publish their reference data so users can find all the data sets they need in one place. Our role is two-fold. We provide the communications platform, products and services that allow our customers to connect and exchange financial information securely and reliably. We also act as the catalyst that brings the financial community together.
  • 5. 1973 1977 1980 1981 1991 1994 1997 2002 2003 2007 2008 2009 2012 2013 SWIFT founded SWIFT goes live Hong Kong and Singapore start live operations; First Asian countries connected to SWIFT Japan goes live on SWIFT Korea connected to SWIFT; Beijing office opened; The first Sibos in Asia Pacific is held in Hong Kong First Asia Pacific Customer Service Centre is set up in Hong Kong Sydney office opened Customer Service Centre opened in Japan Sibos is held in Singapore Mumbai office opened Shanghai office opened Seoul office opened; Sibos takes place in Hong Kong First SWIFT board member from China; The largest Sibos in Asia Pacific is held in Osaka Joint venture is set up in India; Corporate services centre established in Kuala Lumpur Key Milestones Building a better financial infrastructure in Asia Pacific At SWIFT, our goal is to support the economic growth and stability of the Asia Pacific nations by providing them with the financial infrastructure that underpins their national economies and connects them to the rest of the world. In addition, we aim to ensure our global membership benefits from the economic growth, innovation and resources from this part of the world. Strong regional presence SWIFT has been in Asia Pacific for over 30 years, starting in Hong Kong and Singapore. Three regional offices have been opened in Asia since 2005, bringing the total to nine commercial and support offices including our customer support centres in Hong Kong and Tokyo. In March 2013, we opened a new corporate services centre in Kuala Lumpur to serve our offices around the world. As the world’s centre of economic power shifts to the East, SWIFT as a company is doing the same. We maintain stability, creating deeper relevance at a time of deep change, broadening the space for collaboration, and making the global community more relevant locally as the pattern of growth in our world shifts.
  • 6. Where we contribute Supporting financial infrastructure for payments SWIFT is a key partner of banking market infrastructures around the world. In Asia Pacific, SWIFT is used by payment market infrastructures in more than 10 markets for their Real Time Gross Settlement (“RTGS”) and retail payments systems, including Australia, New Zealand, the Philippines, Thailand, Sri Lanka, Singapore, Fiji, Hong Kong, Macau and Taiwan. The adoption of SWIFT for a payments market infrastructure leads to major improvements in stability, efficiency, interoperability and cost reduction for financial institutions and regulators alike – something that’s vitally important in fast-growing markets like those in Asia Pacific. Securities markets SWIFT supports the development of the securities market in Asia Pacific across the entire spectrum of market players, including brokers/dealers, custodians, investment managers and securities market infrastructures. Only SWIFT helps the industry automate business processes covering post-trade to pre-settlement, settlement and reconciliation, corporate actions and collateral management and more, for all asset classes. With demand for investment growing in Asia – and as the need for automation increases to meet this growth – SWIFT and our highly resilient infrastructure has a critical role to play to ensure that these markets and players operate efficiently and securely. Sibos – the world’s premier financial services event Every year Sibos brings together influential leaders from financial institutions, market infrastructures, multinational corporations and technology partners to do business and shape the future of the financial industry. Facilitated and organised by SWIFT for the SWIFT community, Sibos is much more than a conference and exhibition. It is a unique forum to collaborate and take collective action in payments, securities, cash management and trade. With the power to draw some 7,000 participants from across the globe, Sibos is unparalleled in its reputation to reach the entire financial services industry.
  • 7. Australia India Japan Korea Suite 3202 AMP Centre 50 Bridge Street, Sydney NSW 2000 +61 2 92 25 8100 +61 2 92 25 8111 Unit No.303, Ceejay House Plot No. F, Shivsagar Estate Dr. A.B Road, Worli Mumbai 400018 +91 22 6196 6900 +91 22 6615 6974 20th Floor Nippon Life Marunouchi Building 1-6-6 Marunouchi, Chiyoda-ku, Tokyo 100-0005 +81 3 5223 7400 +81 3 5223 7439 Room #2031, 20F Korea First Bank Bldg. 100 Gongpyung-dong, Chungno-gu Seoul +82 2 2076 8236 +82 2 2076 8488 People’s Republic of China Hong Kong Singapore Units 819 - 821 8th Floor No. 7 Financial Street Winland International Finance Centre Xicheng District Beijing 100034 +86 10 6658 2900 Unit 4005-4007, One Lujiazui No.68 Central Yincheng Road Shanghai 200120 +8621 6182 8300 +8621 6182 8308 As of May 2013: Suites 3201 – 09 32/F One Island East 18 Westlands Road, Hong Kong SAR +852 2107 8700 +852 2107 8733 8 Marina View Asia Square Tower 1 #28-04 Singapore 018960 +65 6347 8000 +65 6347 8099 Malaysia Level 18, Tower 3, Avenue 7, No. 8 Jalan Kerinchi, Bangsar South, 59200 Kuala Lumpur, Malaysia +60 (0)3 2773 7500 +60 (0)3 2773 7501 SWIFT offices in Asia Pacific For more information about SWIFT and contacts visit swift.com or e-mail us at: APAC.Commercial.Admin.Generic@swift.com SWIFT © 2013 We are the global authority for financial standards SWIFT develops business standards to support transactions in the financial markets for payments, securities, treasury and trade services and facilitates the industry to get together to define best practice for handling the messages that they send over SWIFT to each other. Since our genesis in the 1970s, SWIFT has worked at removing ambiguity and incompatibility in how banks and financial institutions interact with each other, while simultaneously championing security and higher levels of automation. The result? Lower costs, greater efficiency and increased output for our industry. Corporates SWIFT provides a single, highly secure and standardised communication platform for corporates to exchange financial information with their banks, as opposed to multiple connections. This enables corporates to improve their global cash visibility and gain maximum efficiency from their financial and treasury operations, by rationalising bank channels, centralising payments and collections and achieving greater automation through standardisation. From mid-sized companies for simple cash management to conglomerates for global trade and supply chain solutions, Asian corporates connect to SWIFT because we improve their local and global businesses.