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My Water WS - Elizabeth Lillard

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North Central Region One Water Action Forum

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My Water WS - Elizabeth Lillard

  1. 1. Source Water Protection: Connecting Agriculture and Water Utilities Elizabeth Lillard
  2. 2. What is source water? Surface water (streams, lakes and rivers) or groundwater (aquifers) that serves as a source of drinking water. (US EPA)
  3. 3. Why should we care about polluted source water? •Direct risk to public health •Burdens public water systems and their customers •Can and should be controlled at the source
  4. 4. Toledo Water Crisis Des Moines Water Works Lawsuit
  5. 5. What can we do to solve this problem?
  6. 6. Strategies for Engaging an Audience 1. Without why, there is no what 2. Highlight the emotional value 3. Solve problems 4. Use stories 5. Speak in their terms 6. Don’t mess up the disclaimer 7. Provide clear action steps
  7. 7. Without the Why, There is No What • Need to answer: What is the motivation for doing this? • Motivation > Fear of Change • Learn your audience’s motivation
  8. 8. Highlight the Emotional Value • People relate to emotions better than facts • Contentment • Stress • Legacy • Regret • Examples of key phrases: • “I just don’t worry as much about the weather.” • “I regret not doing this sooner. I have missed out on years of benefits and improved water quality.”
  9. 9. Focus on Solving Existing Problems • General benefits not the same as solving problems • Existing problems have more traction than potential benefits • Solving problems=Avoiding risk
  10. 10. Use Stories • Easy to remember • Emotional connection • Connects with an individual more than the general
  11. 11. Speak Their Language, Not Yours • Jargon • Units • Metrics • See the people you are working with as more than numbers
  12. 12. The Disclaimer • Avoid overselling without scaring people off. • Example: • “Cover crops are an innovative new practice. You will have some failures, but overall you will be better off.”
  13. 13. Be Clear on the Steps • Don’t assume they know the basics. • Provide details on the 3-5 decisions/steps: • Use a calendar/timetable • Complication leads to procrastination or avoidance • Replace w/ clarity and simplicity
  14. 14. Recap: 1. Without why, there is no what 2. Highlight the emotional value 3. Solve problems 4. Use Stories 5. Speak in their terms 6. Don’t mess up the disclaimer 7. Provide clear action steps
  15. 15. Ingredients of Effective Outreach • Meet people where they are • Don’t place blame • Establish trust • Focus on their motivation and needs • Don’t be afraid of mistakes
  16. 16. Questions

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