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Experiences in Implementing SH Practices WS - Ann Lewandowski

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Experiences in Implementing SH Practices WS - Ann Lewandowski

  1. 1. Ann Lewandowski: Coordinator Anna Cates: State Soil Health Specialist Economist, Soils Technician, Communication Specialist Funding: BWSR, WRC, USDA CIG (3 years) Leadership Team: • Board of Water and Soil Resources • Water Resources Center • Soil Water and Climate • Extension • NRCS • MN Dept of Agriculture • MASWCD
  2. 2. Problems • Linking soil health and water quality
  3. 3. Problems • Linking soil health and water quality • Closing the innovation adoption chasm Geoffrey Moore, “Crossing the Chasm”
  4. 4. Problems • Linking soil health and water quality • Closing the innovation adoption chasm
  5. 5. 3600 3000 2700 3900 3300 www.weather.gov/iwx/springfrostinfo

Editor's Notes

  • Initiated and funded by our state conservation agency, BWSR, and the WRC.
    Mission is to
    expand outreach to local government, private consultants, and private organizations.
    Coordinate research
    Expand networking to support the diverse and dispersed practitioners.
  • Mission is to
    expand outreach to local government, private consultants, and private organizations.
    Coordinate research
    Expand networking to support the diverse and dispersed practitioners.
  • Geoffrey Moore, “Crossing the Chasm”. Based on Rogers’ bell curve of the innovation adoption lifecycle.
    Each groups needs different messaging and support, so strategize for one at a time, building on the previous.
    Chasm, the most difficult transition. between early adopters and the early majority (visionaries and pragmatists)
  • Geoffrey Moore, “Crossing the Chasm”. Based on Rogers’ bell curve of the innovation adoption lifecycle.
    Each groups needs different messaging and support, so strategize for one at a time, building on the previous.
    Chasm, the most difficult transition. between early adopters and the early majority (visionaries and pragmatists)
  • Geoffrey Moore, “Crossing the Chasm”. Based on Rogers’ bell curve of the innovation adoption lifecycle.
    Each groups needs different messaging and support, so strategize for one at a time, building on the previous.
    Chasm, the most difficult transition. between early adopters and the early majority (visionaries and pragmatists)

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