Social Media & Health
Panel Presentation for the Integrated
Health Research Training Partnership
(IHRTP)

Anatoliy Gruzd

...
Panel Outline
• About the Social Media Lab

• How social media can help you better connect to your
patients and to your co...
Panel Outline
• About the Social Media Lab

• How social media can help you better connect to your
patients and to your co...
Dalhousie University
Faculty of Management
School of Information Management

4
Social Media Lab

5
Growth of Social Media and Social Networks Data
Social Media have become an integral part of our daily lives!

Facebook

T...
How to Make Sense of Social Media Data?

7
How to Make Sense of Social Media Data?
Social Network Analysis (SNA)
Nodes = Group Members/People
Edges /Ties (lines) = r...
Advantages of
Social Network Analysis
• Reduce the large quantity of data
into a more concise representation
• Makes it mu...
Social Media Use during the 2011 Canadian Federal Election

10
Political Polarization
on Social Media

11
#1b1t Twitter Book Club
#tarsand Twitter Community
Social Media for Health
• Communication of specialized
health-related information in
blogs
• Health-related online
communi...
Panel Outline
• About the Social Media Lab

• How social media can help you better connect to your
patients and to your co...
16
17
(Photo credit: “The dangers of social media” Pamela S.)
18
19
Hospitals can use social media to monitor emergencies
and provide real time announcements and information
during crisis si...
21
22
23
http://youtu.be/TGddyTW5eMc
24
Panel Outline
• About the Social Media Lab

• How social media can help you better connect to your
patients and to your co...
Gruzd, A., Black, F.A., Le, Y., Amos, K. (2012). Investigating Biomedical Research Literature in the
Blogosphere: A Case S...
Gruzd, A., Black, F.A., Le, Y., Amos, K. (2012). Investigating Biomedical Research Literature in the
Blogosphere: A Case S...
Panel Outline
• About the Social Media Lab

• How social media can help you better connect to your
patients and to your co...
Haythornthwaite,C. and Gruzd, A. (2013). Enabling Community through
Social Media. Journal of Medical Internet Research 15(...
Background
• #hcsmca is a vibrant community of people interested
in exploring social innovation in health care. We
share a...
Research questions
1. What accounts for the relative longevity of this
particular online community?
–

–

Is it because of...
Step 1: Data Collection
Data: Public Twitter messages that mentioned the #hcsmca hashtag/keyword
Collection Period: Novemb...
Topics Covered (1)
Nov 14, 2012

T1: Challenge of engaging SM to inform a research agenda
T2: Use of innovation, SM, and g...
Topics Covered (2)
Nov 21, 2012

T1 Healthcare blogs should we or shouldn’t we, what have
we learned, what are the benefit...
Topics Covered (3)
Nov 28, 2012

T1: How has social media made you healthier? Unhealthier?
Has social media made our healt...
Automated Discovery of Online
Social Networks

Example: Tweets
@John
Nodes = People
Ties = “Who retweeted/ replied/mention...
#hcsmca Communication Network on
Twitter (Nov 12 - Dec 13)

Net viz in Netlytic: http://netlytic.org/gephi/sigma.php?c=0Zn...
#hcsmca Communication Network on
Twitter (Nov 12 - Dec 13)
Roles
Count
SM health content
providers
110
Unaffiliated indivi...
#hcsmca Communication Network on Twitter
Nodes are automatically grouped based on their roles
No apparent clustering among...
Panel Outline
• About the Social Media Lab

• How social media can help you better connect to your
patients and to your co...
41
42
43
44
45
Websites & Articles
•
•
•
•
•
•
•

HLWIKI: Health Care Managers & Social Media
Centers for Disease Control and Prevention:...
SocialMediaLab.ca

47
SocialMediaAndSociety.com
Toronto, Sep 27-28, 2014

48
This presentation is available on
Slideshare at
http://www.slideshare.net/primath/presentations

Anatoliy Gruzd
Gruzd@dal....
#BCSM. (2014) Home. Retrieved from http://www.bcsmcommunity.org/

Bennett, E. (2011). Social media and hospitals: from tre...
CNN. (2009). Officials: Fort Hood shooting suspect alive; 12 dead. CNN. Retrieved from
http://www.cnn.com/2009/US/11/05/te...
SMiCH. (2013). Hospital Social Network List. Retrieved from http://www.smich.ca/
Smith, T. (2013) Boston hospitals share l...
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Social Media for Health

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Panel Presentation given for the Integrated Health Research Training Partnership (IHRTP) at Dalhousie University, Halifax, NS.

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Social Media for Health

  1. 1. Social Media & Health Panel Presentation for the Integrated Health Research Training Partnership (IHRTP) Anatoliy Gruzd Associate Professor, Director of Social Media Lab Dalhousie University Philip Mai Sarah Visintini Research & Communications Manager, Social Media Lab Dalhousie University System Administrator, Social Media Lab Dalhousie University
  2. 2. Panel Outline • About the Social Media Lab • How social media can help you better connect to your patients and to your community • The role of weblogs in the communication of specialized health-related information, to both lay and expert communities • Enabling communities of healthcare professionals through social media • Practical Considerations 2
  3. 3. Panel Outline • About the Social Media Lab • How social media can help you better connect to your patients and to your community • The role of weblogs in the communication of specialized health-related information, to both lay and expert communities • Enabling communities of healthcare professionals through social media • Practical Considerations 3
  4. 4. Dalhousie University Faculty of Management School of Information Management 4
  5. 5. Social Media Lab 5
  6. 6. Growth of Social Media and Social Networks Data Social Media have become an integral part of our daily lives! Facebook Twitter 1B users 500M users 6
  7. 7. How to Make Sense of Social Media Data? 7
  8. 8. How to Make Sense of Social Media Data? Social Network Analysis (SNA) Nodes = Group Members/People Edges /Ties (lines) = relations / Connections 8
  9. 9. Advantages of Social Network Analysis • Reduce the large quantity of data into a more concise representation • Makes it much easier to understand what is going on in a group Once the network is discovered, we can find out: • How do people interact with each other, • Who are the most/least active members of a group, • Who is influential in a group, • Who is susceptible to being influenced, etc… 9
  10. 10. Social Media Use during the 2011 Canadian Federal Election 10
  11. 11. Political Polarization on Social Media 11
  12. 12. #1b1t Twitter Book Club
  13. 13. #tarsand Twitter Community
  14. 14. Social Media for Health • Communication of specialized health-related information in blogs • Health-related online communities 14
  15. 15. Panel Outline • About the Social Media Lab • How social media can help you better connect to your patients and to your community • The role of weblogs in the communication of specialized health-related information, to both lay and expert communities • Enabling communities of healthcare professionals through social media • Practical Considerations 15
  16. 16. 16
  17. 17. 17 (Photo credit: “The dangers of social media” Pamela S.)
  18. 18. 18
  19. 19. 19
  20. 20. Hospitals can use social media to monitor emergencies and provide real time announcements and information during crisis situations. Boston Marathon Bombing 2013 Health institutions and organizations can increase the timely dissemination of high-quality health information and health education campaigns. #omgsti: Gonorrhea Awareness Social Media Campagin Patients with various conditions can share information and experiences, compare treatments, and provide support to one another. #BCSM: The Intersection of Breast Cancer and Social Media 20 (Photo Credit: “Boston Memorial” Eva Wood; #BCSM; Your Sexual Health)
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  24. 24. http://youtu.be/TGddyTW5eMc 24
  25. 25. Panel Outline • About the Social Media Lab • How social media can help you better connect to your patients and to your community • The role of weblogs in the communication of specialized health-related information, to both lay and expert communities • Enabling communities of healthcare professionals through social media • Practical Considerations 25
  26. 26. Gruzd, A., Black, F.A., Le, Y., Amos, K. (2012). Investigating Biomedical Research Literature in the Blogosphere: A Case Study of Diabetes and HbA1c. Journal of the Medical Library Association 100(1): 34-42. DOI: 10.3163/1536-5050.100.1.007 26
  27. 27. Gruzd, A., Black, F.A., Le, Y., Amos, K. (2012). Investigating Biomedical Research Literature in the Blogosphere: A Case Study of Diabetes and HbA1c. Journal of the Medical Library Association 100(1): 34-42. DOI: 10.3163/1536-5050.100.1.007 27
  28. 28. Panel Outline • About the Social Media Lab • How social media can help you better connect to your patients and to your community • The role of weblogs in the communication of specialized health-related information, to both lay and expert communities • Enabling communities of healthcare professionals through social media • Practical Considerations 28
  29. 29. Haythornthwaite,C. and Gruzd, A. (2013). Enabling Community through Social Media. Journal of Medical Internet Research 15(10):e248. doi: 10.2196/jmir.2796. PubMed PMID: 24176835. Health Care Social Media Canada (#hcsmca) Twitter Community
  30. 30. Background • #hcsmca is a vibrant community of people interested in exploring social innovation in health care. We share and learn, and together we are making health care more open and connected • #hcsmca hosts a tweet chat every Wednesday at 1 pm ET. The last Wednesday of the month is our monthly evening chat at 9 pm ET. Source: http://cyhealthcommunications.wordpress.com/hcsmca-2/ 30
  31. 31. Research questions 1. What accounts for the relative longevity of this particular online community? – – Is it because of the founder’s leadership and her continuing involvement in this community? Or is there a core group of members who are also actively and persistently involved in this community? 2. What is the composition of this community? Does one’s professional role/title determine a person’s centrality within this community. 31
  32. 32. Step 1: Data Collection Data: Public Twitter messages that mentioned the #hcsmca hashtag/keyword Collection Period: November 12 – December 13, 2012 Software: Netlytic http://netlytic.org 32
  33. 33. Topics Covered (1) Nov 14, 2012 T1: Challenge of engaging SM to inform a research agenda T2: Use of innovation, SM, and gamification to encourage uptake of self-care 33
  34. 34. Topics Covered (2) Nov 21, 2012 T1 Healthcare blogs should we or shouldn’t we, what have we learned, what are the benefits? T2 Are healthcare blogs a useful tool for education and knowledge transfer? 34
  35. 35. Topics Covered (3) Nov 28, 2012 T1: How has social media made you healthier? Unhealthier? Has social media made our health choices more numerous and this overwhelming? T2: What messaging would motivate you to make a positive health change? Who would you listen to? 35
  36. 36. Automated Discovery of Online Social Networks Example: Tweets @John Nodes = People Ties = “Who retweeted/ replied/mentioned whom” Tie strength = The number of retweets, replies or mentions @Peter @Paul 36
  37. 37. #hcsmca Communication Network on Twitter (Nov 12 - Dec 13) Net viz in Netlytic: http://netlytic.org/gephi/sigma.php?c=0ZnbSm6D23u07bT0&viz=2 37
  38. 38. #hcsmca Communication Network on Twitter (Nov 12 - Dec 13) Roles Count SM health content providers 110 Unaffiliated individual users 89 Communicators - not specifically health related 74 Communicators - Health related 59 Healthcare professionals 50 Health institutions 31 Advocacy 30 Students 16 Educators, professors 13 Researchers 10 Government and health policy makers 4 *Roles are assigned manually Node size = In-Degree Centrality 38
  39. 39. #hcsmca Communication Network on Twitter Nodes are automatically grouped based on their roles No apparent clustering among people in the same role (notice cross-group ties) Procedure: Analysis of Variance Density Test using UCINET 39
  40. 40. Panel Outline • About the Social Media Lab • How social media can help you better connect to your patients and to your community • The role of weblogs in the communication of specialized health-related information, to both lay and expert communities • Enabling communities of healthcare professionals through social media • Practical Considerations 40
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  46. 46. Websites & Articles • • • • • • • HLWIKI: Health Care Managers & Social Media Centers for Disease Control and Prevention: Social Media Tools, Guidelines & Best Practices SMiCH: Sharing Info on Social Media in Canadian Healthcare #hcsmca Symplur’s The Scoop in Healthcare Social Media 20 Hospitals with Inspiring Social Media Strategies (PR Daily) Social Media: its Antics, its Power and its Expanding Necessity in Health Care (Medcrunch) Twitter Accounts @hcsmca @PatientsCanada @colleen_young @Emily_Nicholas8 @HealthSocMed @TheRounds Blogs • Found in Cache: Social Media Resources for Health Care Professionals from Ed Bennett • KevinMD 46
  47. 47. SocialMediaLab.ca 47
  48. 48. SocialMediaAndSociety.com Toronto, Sep 27-28, 2014 48
  49. 49. This presentation is available on Slideshare at http://www.slideshare.net/primath/presentations Anatoliy Gruzd Gruzd@dal.ca @Gruzd Philip Mai Philip.Mai@dal.ca @PhMai Sarah Visintini Sarah.Visintini@dal.ca @SVisin 49
  50. 50. #BCSM. (2014) Home. Retrieved from http://www.bcsmcommunity.org/ Bennett, E. (2011). Social media and hospitals: from trendy to essential. From Futurescan: Healthcare trends and implications 20112016. Chicago: Health Administration Press. Bennett, E. (2009). Social media in crisis – Scott & White and the Fort Hood shootings. Found in Cache [weblog]. Retrieved from http://ebennett.org/scott-white-fort-hood/#ixzz2rbqzX4Sb Britt, D. (2011). Healthcare professionals and social networking. The Social Media Issue 2. Retrieved from http://source.southuniversity.edu/healthcare-professionals-and-social-networking-33211.aspx Cassa CA, Chunara R, Mandl K, Brownstein JS. (2013). Twitter as a sentinel in emergency situations: lessons from the Boston Marathon explosions. PLOS Currents Disasters. 1. doi: 10.1371/currents.dis.ad70cd1c8bc585e9470046cde334ee4b. Retrieved from http://currents.plos.org/disasters/article/twitter-as-a-sentinel-in-emergency-situations-lessons-from-the-boston-marathonexplosions/ Centers for Disease Control and Prevention. (2011). The Health communicator’s social media toolkit. Retrieved from http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf Centers for Disease Control and Prevention. (2012). CDC Social media tools, guidelines & best practices. Retrieved from http://www.cdc.gov/socialmedia/Tools/guidelines/ Change Foundation. (2011). Using social media to improve healthcare quality: A guide to current practice and future promise: part 1: introduction and key issues in the current landscape. Toronto, Ont: Change Foundation. 50
  51. 51. CNN. (2009). Officials: Fort Hood shooting suspect alive; 12 dead. CNN. Retrieved from http://www.cnn.com/2009/US/11/05/texas.fort.hood.shootings/index.html Deloitte Center for Health Solutions. (2010). Social networks in health care: communication, collaboration and insights. Retrieved from http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/US_CHS_2010SocialNetworks_070710.pdf Fox, Susannah. (2013). Pew Internet: Health. Retrieved from http://www.pewinternet.org/Commentary/2011/November/PewInternet-Health.aspx Hernandez, D. (2013, February 5). How Facebook is transforming science and public health. Wired. Retrieved from http://www.wired.com/business/2013/02/how-facebook-is-changing-science-and-health-care/ HLWIKI International. (2013). Evidence-based web 2.0. Retrieved from http://hlwiki.slais.ubc.ca/index.php/Evidence-based_web_2.0 Kinsey, M.J. (2014) What happens in the hospital doesn’t stay in the hospital. Slate. Retrieved from http://www.slate.com/articles/technology/future_tense/2014/01/doctors_on_social_media_share_embarrassing_photos_details_of_ patients.2.html Kowalczyk, L. (2013) Hospitals size up the lessons of Marathon attacks. Boston Globe. Retrieved from http://www.bostonglobe.com/lifestyle/health-wellness/2013/07/27/boston-hospitals-confronted-challenges-identifying-patientsafter-marathon-bombing/7fFWuivM3tTKbIFAyn1BIJ/story.html Larson, Eric. (2013). Should this doctor have slammed her patient on Facebook? Mashable. Retrieved from http://mashable.com/2013/02/11/doctor-patient-facebook/ Mayo Clinic. (2010). Legal issues (Part 4): specific suggestions when drafting your policies. Retrieved from http://socialmedia.mayoclinic.org/2010/08/09/legal-issues-part-4-specific-suggestions-when-drafting-your-policies/ Mayo Clinic. (n.d.). Mayo Clinic Center for Social Media. Retrieved from http://socialmedia.mayoclinic.org/ Murray, N. (2013). Social media used to fight ‘trending’ gonorrhoea. Irish Examiner. Retrieved from http://www.irishexaminer.com/archives/2013/1210/ireland/social-media-used-to-fight-apostrendingapos-gonorrhoea-252171.html 51
  52. 52. SMiCH. (2013). Hospital Social Network List. Retrieved from http://www.smich.ca/ Smith, T. (2013) Boston hospitals share lessons from marathon bombing. NPR. Retrieved from http://www.npr.org/blogs/health/2013/09/19/224049730/boston-hospitals-share-lessons-from-marathon-bombing Statistics Canada. (2013) Table358-0153 - Canadian Internet use survey, Internet use, by age group, Internet activity, sex, level of education and household income, occasional (percent), CANSIM (database). Retrieved from http://www5.statcan.gc.ca/cansim/pickchoisir?lang=eng&p2=33&id=3580153 Timimi, F.K. (2012). Medicine, morality and health care social media. BMC Medicine 10, 83. doi:10.1186/1741-7015-10-83 Vanderbilt University Medical Center. (2012). Social media toolkit. Retrieved from http://www.mc.vanderbilt.edu/root/vumc.php?site=socialmediatoolkitz Your Sexual Health. (2014). OMG: Gonorrhoea…it’s trending. Retrieved from http://www.yoursexualhealth.ie/ 52

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