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Ethiopia, ecsc sun innovation plan

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Wrap up meeting - Results of the SUNCSN Learning Route Programme: http://suncivilsocietynet.wixsite.com/learningroute

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Ethiopia, ecsc sun innovation plan

  1. 1. Ethiopia: Media Sensitization - Innovation Plan Media Sensitization training participants, July, 2017
  2. 2. Ethiopia: Media Sensitization – cont… • Background • In 2016, the ECSC-SUN participated in the Africa Learning Route exchange visit in Rwanda and then awarded the innovation plan. • This innovation award helped to strengthen the capacity of media professionals including PR and communication experts to recognize and report evidence based nutrition messages with a specific focus on reaching pregnant and lactating women in Ethiopia. 26 October 2017ECSC-SUN, October 26, 2017 2 Presentation on Nutrition policy and Strategies in Ethiopia, by Israel Hailu, Save the Children Presentation on Why Nutrition Matters, by Dr Yewelsew Abebe,Alive and Thrive
  3. 3. Ethiopia: Media Sensitization – cont… • Memorable Achievements- the training: • Addressed the knowledge and awareness gap of the media and PR and communication personnel • helped crafting and disseminating timely, appropriate and correct nutrition messages to the public, while also making the issue a media agenda. • Action plan developed on nutrition specific and sensitive communication by PR and communication personnel. 26 October 2017ECSC-SUN, October 26, 2017 3 Presentation on Nutrition policy and Strategies in Ethiopia, by Israel Hailu, Save the Children Presentation on Why Nutrition Matters, by Dr Yewelsew Abebe,Alive and Thrive
  4. 4. Ethiopia: Media Sensitization – cont… Lessons Learned • Mainstreaming of nutrition specific and sensitive communication plans still requires further attention and action by PR and communications experts • Refresher training on Nutrition Story development and telling is necessary for trained media, PR and communication experts. • Follow up on mainstreaming of nutrition communication is key. 26 October 2017ECSC-SUN, October 26, 2017 4 Innovations and partnership – reflections • Establishing a media network on nutrition. • Partnership between CSNs to make nutrition a media agenda. • Partnership in private and public media for wide coverage and reporting of nutrition. Presentation on Nutrition Story Development, by Hiwot Emishaw, Save the Children

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