Overview and Description
Yelp is an online “urban guide” and
business review site.
Yelp helps people find the best
businesses wherever they are.
Very useful during travel.
First hand reviews.
Over 100 million quarterly visitors.
Nearly 53 million reviews so far.
What Makes this Platform Unique
Reviews written by consumers, not management.
Can be used at anytime, anywhere with mobile
Can help a person from Maryland spend their
money properly while in California.
Overall Star Rating always up to date.
Founded in 2004 Jeremy Stoppelman and Russel
Website began as an email service. Then started
adding social networking in 2005.
Yelp has extended services to Australia, Brazil,
Canada, Japan, Mexico, New Zealand,
Singapore, and parts of Europe.
Google offered to buy Yelp out.
Publicly traded in 2012
Overall Star Rating
Recommendation Software entirely automated
Current and up to date
Use of bad language and imagery is ok, but no
threats or harassment.
Review should be unbiased.
Don’t let the stars misguide you.
Read all acceptable reviews before making
Opportunities for small local businesses to
Targeted local advertising and profile
Call to action button.
Businesses using Yelp’s
The Irish Penny Pub and Grill.
Shows address and offers directions
Call to action button: Call straight from mobile site
Other Business Info