Rock On: Chapter 8


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Rock On: Chapter 8

  1. 1. ROCK ON: Chapter 8 Leigh Ann Doyle
  2. 2. Marketing Lesson: Encourage Eccentricity Eccentric (adjective): deviating from the recognized or customary character, practice, etc.; irregular; erratic; peculiar; odd.
  3. 3. Grateful Dead concerts Concerts: unusual experience and very casual “ A live Grateful Dead show was like anything else in the music world. The eccentricity of the whole thing seemed oddly comfortable and satisfying” Express themselves in a supportive atmosphere
  4. 4. Marketplace Customers value uniqueness “The grateful dead teaches us that we are all eccentric in some ways. Smart companies understand eccentrics and create a market from them”
  5. 5. How to be eccentric? Build personality into website Delete what is boring and what looks like competitors Make it unlike others UNIQUE STANDS OUT
  6. 6. Question Is there such a thing as too eccentric in the workplace or in society?  Could being too eccentric cause you to not be chosen for a job? At what point do standards come in to play and does conformity matter?
  7. 7. Works Cited Scott, David Meerman, and Brian Halligan. "Encourage Eccentricity." Marketing Lessons from the Grateful Dead. Hoboken: John Wiley & Sons, 2010. 61-66. Print. "Eccentric." Def. 1. N.p.: n.p., n.d. Web. 20 Oct. 2012. <>. Grateful Dead. Rovi, n.d. Web. 20 Oct. 2012. < imgres?q=grateful+dead&um=1&hl=en&sa=N&biw=1440&bih=787&tbm=isch&tbnid=kgLcvlq0nOqJ4M:&imgrefurl=http :// photos/artist/ 4743-gratefuldead.jpg&w=617&h=409&ei=bU2DUL7sIsPV0gG8s4HoAg&zoom=1&iact=hc&vpx=1007&vpy=188&dur=4169 &hovh=183&hovw=276&tx=176&ty=64&sig=107375181976879151693&page=1&tbnh=133&tbnw=209&start=0&ndsp=27&ve d=1t:429,r:4,s:0,i:149>. Grateful Dead live light show. N.p., n.d. Web. 20 Oct. 2012. < imgres?q=grateful+dead+live&um=1&hl=en&biw=1440&bih=787&tbm=isch&tbnid=IPupTxVNOe2kFM:&imgrefurl=http :// where-can-you-download- 313.aspx&docid=QTUwE7AQo0xjeM&imgurl= English/aaFeaturesImages2009/ grateful- dead_lightshow.jpg&w=626&h=348&ei=BU-DULmJC5LG0AGanIDgAw&zoom=1&iact=hc&vpx=387&vpy=198&dur= 163&hovh=167&hovw=301&tx=142&ty=93&sig=107375181976879151693&page=1&tbnh=136&tbnw=228&start=0&ndsp=23 &ved=1t:429,r:1,s:0,i:85>. Grateful Dead live show. N.p., n.d. Web. 20 Oct. 2012. < imgres?q=grateful+dead+live&um=1&hl=en&biw=1440&bih=787&tbm=isch&tbnid=BdvnuLqEOs5jKM:&imgrefurl=http :// 13036099&docid=porgQugY1Jx7TM&imgurl=http://userserve- Grateful%252BDead%252B%252B%252BLive.jpg&w=441&h=300&ei=BU- DULmJC5LG0AGanIDgAw&zoom=1&iact=hc&vpx=816 &vpy=189&dur=2032&hovh=185&hovw=272&tx=127&ty=81&sig=107375181976879151693&page=1&tbnh=136&tbnw=182&s tart=0&ndsp=23&ved=1t:429,r:3,s:0,i:91>. Tyedye. Brand Flair. N.p., n.d. Web. 20 Oct. 2012. Question mark: &imgrefurl= Zfh2LIM3W52LM&imgurl= mWDUIqIB_G10AG_1IFY&zoom=1&iact=hc&vpx=353&vpy=131&dur=2342&hovh=303&hovw=167&tx=99&ty=152&sig=1064765094 08045353444&page=1&tbnh=128&tbnw=71&start=0&ndsp=36&ved=1t:429,r:1,s:0,i:74