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Reverb Nation


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Class Slide presentation Spring 2014

Published in: Social Media, Business, Technology
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Reverb Nation

  1. 1. WHAT IS REVERB NATION? • Reverb Nation is a social media platform for music industry profesionals and fans • It allows users to upload, share, listen to, and download music • It also provides a platform for music videos and performance schedule • Accounts available for labels, artists, venues, and fans allowing easy interaction between these • Allows connectivity with other social media platforms such as Facebook, Twitter, Instagram, and Youtube
  2. 2. HISTORICAL INFORMATION Date Founded- 2006 *the only place I could find this was on Wikipedia* Founders – Mike Doernberg, Jed Carlson, Lou Plaia, Robert Hubbard, & Steve Jernigan Number of Users – 3.39 million industry professionals with profiles and over 30 million site visitors a month
  3. 3. UNIQUENESS Competition: • Sound Cloud • Sound Click • Band Camp • Many More What Sets Reverb Nation Apart? • Simplicity • Connectivity (Facebook Player) • Layout
  4. 4. OPPORTUNITIES AND THREATS Opportunities: • The sky is the limit • As technology gets better the capabilities will increase • Music is found in every culture and this platform allows those cultures to connect • As internet continues to grow and become more available worldwide the reach will become even greater Threats: • Competition • Users may want to use a different platform • It is most beneficial to use multiple platforms
  5. 5. KPI’S Graphs to Monitor • Views • Plays • Downloads • Fans • Impact of Other Platforms Rank • Local • National • Global
  6. 6. TIPS • Connect Reverb Nation to all other platforms • This will greatly expand your reach and number of fans • Make your account as full and informational as possible • Music • Pictures • Videos • Shows • Background Information
  7. 7. ADVERTISING • Reverb Nation is designed for promotional purposes • Users can promote their own music on the site and their other platforms • Paid Promotion Packages • Direct Marketing – Fan Newsletters • Promote It – Suggests your music to fans of similar music, advertises to your target market • Ad Creation • Purchasable Ad Slots • Press Kit Creator
  9. 9. QUESTIONS?