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Pandorapowerpoint

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Pandorapowerpoint

  1. 1. By Tyler Gault“Pandora’s pitch to advertisers is that its technology can cater toconsumers with far greater precision than radio — it can pinpointlisteners by age and sex, ZIP code or even musical taste — and that asit grows, Pandora will effectively be the top station in many cities.”
  2. 2. Date launched• Pandora is based on the Music Genome Project, which began in 2000• August 2005 – Pandora launches on the web• July 2008- Pandora debuts on the iPhone and iPod touch
  3. 3. Total Registered Users• 150 million registered users• Demographics- twenties and early thirties• Active listeners- 54.9 million
  4. 4. Impacts• Altering traditional marketing practices -Controls 72% of the streaming music market• Changing the music industry -Internet Radio Fairness Act of 2012 • Extremely powerful marketing tool
  5. 5. Key Performance Indicators• Facebook has a massive following -4,412,539 likes · 39,801 talking about this• Projected to earn 861 million dollars in revenue in 2015• Ranked number 2 in mobile device ads behind Google
  6. 6. Tips for Personal Use Audio Algorithm Share with your friends!
  7. 7. Continued…
  8. 8. Businesses using the platform well • Pandora has 800 local advertising campaigns scheduled this year. - Target’s narrow groups of voters online -Charges businesses for premium subscription -Online Universities and car dealerships
  9. 9. Advertising Opportunities• Different from traditional ads• Local and regional businesses-Car dealerships, restaurants, colleges• Has a High amount of internet traffic• Easy to apply for a advertising application• Connection with other platformshttp://www.pandora.com/advertise
  10. 10. Cautions for business and personal use• Remember that personal data is transmitted to advertising agencies. -Location, gender, age• Under currently under federal investigation- Third party affiliates• Change your privacy controls - Turn your public profile off
  11. 11. Citations• VentureBeat | News About Tech, Money and Innovation." VentureBeat. N.p., n.d. Web. 17 Sept. 2012. <http://venturebeat.com/2012/05/08/pandora-surpasses-150m-users/>.• "Pandora Internet Radio - Listen to Free Music Youll Love." Pandora Internet Radio - Listen to Free Music Youll Love. N.p., n.d. Web. 30 Sept. 2012. <http://www.pandora.com/>.• "Is Pandora Changing the Music Industry?" DailyFinance.com. N.p., 25 May 2012. Web. 30 Sept. 2012. <http://www.dailyfinance.com/2012/05/25/is-pandora-changing-the-music-industry/>.• Beckett, Lois. "ProPublica: Pandora Asks Listeners to Share Their E-mail Addresses with Romney." Washington Post. The Washington Post, 08 Aug. 2012. Web. 30 Sept. 2012. <http://www.washingtonpost.com/politics/pandora-asks-listeners-to-share-their-e-mail- addresses-with-romney/2012/08/08/e4d8dee4-e16e-11e1-ae7f-d2a13e249eb2_story.html>.• "VentureBeat | News About Tech, Money and Innovation." VentureBeat. N.p., 8 May 2012. Web. 30 Sept. 2012. <http://venturebeat.com/2012/05/08/pandora-surpasses-150m-users/>.• "Technology." Pandoras Android App Gathers Personal Info, Report Says. N.p., 8 Apr. 2011. Web. 30 Sept. 2012. <http://latimesblogs.latimes.com/technology/2011/04/pandora-app-android.html>.• "Is Pandora Changing the Music Industry?" DailyFinance.com. N.p., 25 May 2012. Web. 17 Sept. 2012. <http://www.dailyfinance.com/2012/05/25/is-pandora-changing-the-music-industry/>.• "Why Does Pandora Need to Access Contact Information? - Android Forums." Why Does Pandora Need to Access Contact Information? - Android Forums. N.p., 10 Jan. 2010. Web. 30 Sept. 2012. <http://androidforums.com/android-lounge/46542-why-does-pandora-need- access-contact-information.html>.• "Matthew Watts." Pandora Internet Radio Case Study on Successful Ad-Based Revenue. N.p., 8 Aug. 2009. Web. 30 Sept. 2012. <http://www.matthewwatts.net/internet-marketing/pandora-internet-radio-case-study-on-successful-ad-based-revenue/>.• "Pandora Local Ads Not Just for Car Dealers." ClickZ. N.p., 16 Apr. 2012. Web. 30 Sept. 2012. <http://www.clickz.com/clickz/news/2168082/pandora-local-ads-car-dealers>.

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