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By Tyler Gault“Pandora’s pitch to advertisers is that its technology can cater toconsumers with far greater precision than radio — it can pinpointlisteners by age and sex, ZIP code or even musical taste — and that asit grows, Pandora will effectively be the top station in many cities.”
Date launched• Pandora is based on the Music Genome Project, which began in 2000• August 2005 – Pandora launches on the web• July 2008- Pandora debuts on the iPhone and iPod touch
Total Registered Users• 150 million registered users• Demographics- twenties and early thirties• Active listeners- 54.9 million
Impacts• Altering traditional marketing practices -Controls 72% of the streaming music market• Changing the music industry -Internet Radio Fairness Act of 2012 • Extremely powerful marketing tool
Key Performance Indicators• Facebook has a massive following -4,412,539 likes · 39,801 talking about this• Projected to earn 861 million dollars in revenue in 2015• Ranked number 2 in mobile device ads behind Google
Tips for Personal Use Audio Algorithm Share with your friends!
Businesses using the platform well • Pandora has 800 local advertising campaigns scheduled this year. - Target’s narrow groups of voters online -Charges businesses for premium subscription -Online Universities and car dealerships
Advertising Opportunities• Different from traditional ads• Local and regional businesses-Car dealerships, restaurants, colleges• Has a High amount of internet traffic• Easy to apply for a advertising application• Connection with other platformshttp://www.pandora.com/advertise
Cautions for business and personal use• Remember that personal data is transmitted to advertising agencies. -Location, gender, age• Under currently under federal investigation- Third party affiliates• Change your privacy controls - Turn your public profile off
Citations• VentureBeat | News About Tech, Money and Innovation." VentureBeat. N.p., n.d. Web. 17 Sept. 2012. <http://venturebeat.com/2012/05/08/pandora-surpasses-150m-users/>.• "Pandora Internet Radio - Listen to Free Music Youll Love." Pandora Internet Radio - Listen to Free Music Youll Love. N.p., n.d. Web. 30 Sept. 2012. <http://www.pandora.com/>.• "Is Pandora Changing the Music Industry?" DailyFinance.com. N.p., 25 May 2012. Web. 30 Sept. 2012. <http://www.dailyfinance.com/2012/05/25/is-pandora-changing-the-music-industry/>.• Beckett, Lois. "ProPublica: Pandora Asks Listeners to Share Their E-mail Addresses with Romney." Washington Post. The Washington Post, 08 Aug. 2012. Web. 30 Sept. 2012. <http://www.washingtonpost.com/politics/pandora-asks-listeners-to-share-their-e-mail- addresses-with-romney/2012/08/08/e4d8dee4-e16e-11e1-ae7f-d2a13e249eb2_story.html>.• "VentureBeat | News About Tech, Money and Innovation." VentureBeat. N.p., 8 May 2012. Web. 30 Sept. 2012. <http://venturebeat.com/2012/05/08/pandora-surpasses-150m-users/>.• "Technology." Pandoras Android App Gathers Personal Info, Report Says. N.p., 8 Apr. 2011. Web. 30 Sept. 2012. <http://latimesblogs.latimes.com/technology/2011/04/pandora-app-android.html>.• "Is Pandora Changing the Music Industry?" DailyFinance.com. N.p., 25 May 2012. Web. 17 Sept. 2012. <http://www.dailyfinance.com/2012/05/25/is-pandora-changing-the-music-industry/>.• "Why Does Pandora Need to Access Contact Information? - Android Forums." Why Does Pandora Need to Access Contact Information? - Android Forums. N.p., 10 Jan. 2010. Web. 30 Sept. 2012. <http://androidforums.com/android-lounge/46542-why-does-pandora-need- access-contact-information.html>.• "Matthew Watts." Pandora Internet Radio Case Study on Successful Ad-Based Revenue. N.p., 8 Aug. 2009. Web. 30 Sept. 2012. <http://www.matthewwatts.net/internet-marketing/pandora-internet-radio-case-study-on-successful-ad-based-revenue/>.• "Pandora Local Ads Not Just for Car Dealers." ClickZ. N.p., 16 Apr. 2012. Web. 30 Sept. 2012. <http://www.clickz.com/clickz/news/2168082/pandora-local-ads-car-dealers>.