Nonprofit Social Network Report

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Nonprofit Social Network Report

  1. 1. Alyssa Tierney
  2. 2. • 4th Annual Report• January 24 – February 21, 2012• The Online Survey Consisted of: • 58 questions
  3. 3. • Respondents are nonprofit professionals • Range from small volunteer-led organization to very large multinationals • Located in North America• 3,522 respondents
  4. 4. • Most companies used social media in 2011, but by 2012 98% had Facebook!• Communities grew by 30%• Average of 8,317 fans• $3.50 – Average Cost of a Facebook Like• $214.81 – Average Value of a Facebook Like• 66% use Facebook Ads• Most common Fundraising Tactic: Ask for an Individual Gift • Compared to Event Fundraising, Causes or Personal Fundraising
  5. 5. • 72% of respondents use Twitter• Communities grew 30%• Average of 3,290 followers• $2.05 – Average Cost of a Follower
  6. 6. • 89% dedicated resources to Social Media (3% increase)• Only 11% have one or more Full Time Employee • 42% want to increase staffing • 55% want to maintain staffing• 54% allocate budget toward Social Media
  7. 7. • Facebook popularity is at saturation, but communities continue to grow• Twitter adoption is still growing• LinkedIn popularity is low, but has been seeing sizeable jumps• Foursquare remains a small niche• MySpace continues to lose users• Nonprofits want to see ROI for Social Media• Facebook fundraising is still minimal• Nonprofits are optimistic about social Media• Budgets for Social Media are slowly increasing• Social Media is run by marketing departments, not IT or fundraising
  8. 8. • 1. Monetization of Facebook • How can they put time and money into Facebook without getting it back? • Use Facebook ads to promote awareness, build a base, call to action etc.• 2. Will Google + catch on?• 3. Will Twitter lead to donations? • Will they develop advertising features?• 4. Pinterest Growth
  9. 9. • Relates to my personal brand because of my interest in nonprofits• General Trends in Social Media • Myspace use is down • Facebook popularity is saturated • Pinterest is catching on
  10. 10. • VERY specialized and specific
  11. 11. • http://nonprofitsocialnetworksurvey.com/index.php• http://www.atlanticretreatwellness.com/• http://www.csmonitor.com/Business/Robert- Reich/2012/1102/Employment-report-more-jobs-less-pay• http://www.slideshare.net/franswaa/2012-nonprofit-social- networking-benchmark-report

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