1. MojoLive
BY: CODY ROBBINS

2. Overview
 Site description
 Launch
 Key impacts
 Key Performance Indicators
 Personal use
 Business use
 Advertising
 Cautions

3. Site Description
 Online resume site aimed at encompassing all
aspects relevant to career pursuit
 All positions and experiences are rated by other
users and assigned a weight of importance
 Primary objective is to rid users of the necessity to
cut out resume components to keep it at one page
 Everything counts

4. Launch
 October 13, 2009
 Headquartered in Gaithersburg, MD
 232 Facebook likes
 50 monthly active users on mobile app

6. Key Impacts
 Measures impact of subtle nuances of career
experiences
 Assigns importance weights to all accomplishments
and experiences
 Breaks the mold for resume writing
 Helps build thorough online personal brand

7. Key Performance Indicators
 Mojo Score (1-100)
 Measures marketability
 Number of caps
 Importance weight of each cap
 Number of skills, achievements and involvements
 Mojo scores and importance weights are calculated
by a “magic” algorithm

8. Personal Use
 Include everything because everything counts
 Forget everything you knew about what is not
important on a resume
 Administrators noted that even high school
accomplishments and activities are used when
provided

9. Business Use
 Use as a recruitment tool
 Attract most qualified candidates
 Backgrounds help indicate who will be a better fit in
organization
 In terms of advertisement, advertise business to
ideal users

10. Dangers of Emerging Social Media
 Numerous substitutes
 Minimal security
 A gamble between being progressive, and wasting
time
 Could end up losing online personal brand if site fails

11. Cautions
 Don’t get caught up including unnecessary things
trying to get your score up
 Some things you include can actually lower your
score
 Include everything within the scope of your
career, or whatever your reason for using the site
 Businesses: target users with skills that are
important to you, not just users with high scores
 An engineer might have a score of 95, but that
doesn’t mean a food service company should hire
him

12. Sources
 www.mojolive.com
 http://eliw.wordpress.com/2011/06/10/no-longer-fun-employed-
mojolive/
 http://mojolive.com/help
 www.facebook.com/mojolive
 "Ebooks | 20 Ways to Succeed at Social Media Engagement." 20
Ways to Succeed at Social Media Engagement « Radian6.
N.p., n.d. Web. 24 Sept. 2012.
<http://www.radian6.com/resources/library/20-ways-to-succeed-
at-social-media-engagement/>.
 "Ebooks | Social Media Strategy for Human Resources." Social
Media Strategy for Human Resources « Radian6. N.p., n.d. Web.
24 Sept. 2012. <http://www.radian6.com/resources/library/social-
media-strategy-for-human-resources/>.