Mktg 338 dig presentation

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Mktg 338 dig presentation

  1. 1. DEEPER DIG:GEOCACHINGByCody Robbins
  2. 2. What is Geocaching Real world scavenger- treasure hunt All over the world Hide a box full of non- valuable items Scavengers use hints and coordinates given by stasher to locate cache Uses GPS or smart phone with GPS capabilities
  3. 3. General Rules Private property off limits unless otherwise specified Take something, leave something Leave environment exactly as you found it
  4. 4. Relevance to social media Caches are logged on forums Discussion boards about new ideas and locations Cache finds can be tweeted or shared on Facebook A society of adventurous people who share and communicate a common interest Leads people to discover new things, often in their own city
  5. 5. Personal Insight Someone else out there has seen this exact same cache A way to fight the negative effect social media can have on one’s adventurous spirit Social media leads to new and interesting sites, geocaching leads to new and interesting sights Happy medium between social media and the outside world
  6. 6. Cautions Keep it as a low impact tourism activity Don’t alter the environment where the cache is located Try not to look too suspicious Don’t include the location of the cache in your Facebook post if you choose to do so Wait until you get home to post about it No tresspassing

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