Learning the Basics• Klout is a social media network tool designed to measure your influence through analytics of other social media network platforms• Reads various social media networks to produce an accurate Klout Score – Facebook – LinkedIn – Twitter – Instagram – Google+ – Youtube
Background• Klout was founded in 2008 by Joe Fernandez to help you measure and leverage your influence• Klout can help you decide; – Do others trust your opinions online? – What topics are you the most influential on? – How do you compare with your friends?
In the News• AD week is Saying “Klout Scores are now showing up on resumes• Forbes says Klout is the new way of measuring people and their influence online• Time Magazine- One of the 50 best websites of 2011
Companies using Klout• Florida State- Some professor here base grades around Klout scores• Popchips uses Klout and many other social networks to market their product – Allowed to send a sample to up to 5 friends through perks• The Las Vegas Palms Hotel and Casino launched a reward program in fall of 2010 called the Klout club• http://socialfresh.com/klout-how-to/
Key Performance Indicators (KPI)• Set a target by having a score between 1 and 100 – Parameters • Scores below 20 indicate light users with very little influence • Scores around 30 indicate regular users with moderate influence • Scores of 60 or over indicate that a user is very influential in the social media and online world – These are found by analyzing a variety of social networks
Other Inspiring Comments• Free samples at a supermarket• Higher influence better chance of getting promoted• Other companies like PeerIndex and Twitter Grader are also using some of the same tools.• Be aware of gimmick websites attempting at access personal information