Four square andrew cantor

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Four square andrew cantor

  1. 1. Social Media Platform:FoursquareAndrew Cantor
  2. 2. Overview• Description• Launch• Key Impacts• KPI’s• Personal Use• Businesses Using Platform• Advertising Opportunities• Cautions
  3. 3. Description of Foursquare• Mobile App for Businesses to make profile• Allows Consumer to ▫ Check In ▫ Rate/Review ▫ Claim Offers ▫ Provide Recommendations
  4. 4. Launch Date/Registered Users• Launch Date: March 11, 2009• Over 20 Million Users and 2 Billion Check Ins ▫ Not All Users are active
  5. 5. Key Impacts• Foursquare heavily impacts where consumers take their money ▫ Reviews ▫ Offers/Promotions
  6. 6. Key Performance Indicators• Customer Reviews• Likes• Check Ins• Offers Claimed
  7. 7. Personal Use• Save money• Find best businesses• Recommend to friends
  8. 8. Businesses Using the Platform
  9. 9. Advertising Opportunities• People love discounts• Help draw people in• SEO• Window Cling
  10. 10. Cautions• Is it really ever safe to post your location on the internet?
  11. 11. Sources• http://techcrunch.com/2012/03/02/foursquares- inflection-point-people-using-the-app-but-not-checking- in/• www.foursquare.com• http://www.readwriteweb.com/archives/foursquare_act ive_users.php• https://foursquare.com/business/localupdates• https://foursquare.com/business/merchants/specials

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