1. Dollar Shave Club
David Pruett, Christopher Burke, Evan Miller
Tuesday, December 9, 14

2. Who Are We?
https://www.youtube.com/watch?v=ZUG9qYTJMsI
Tuesday, December 9, 14

3. SWOT Analysis
Strengths:
Cheap and
convenient
Weaknesses:
Lack of immediacy
Opportunities:
Social Media
Subscription based
Threats:
Established
branded razor
market
Tuesday, December 9, 14

4. Objectives & Goals
Enter an established market with a new
strategy
Increase awareness and club members
Make money
Tuesday, December 9, 14

5. Target Audience
“Anyone with a face”
focused on younger generation
Primarily men, they are currently in
the process of reaching out to the female
market
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6. Social Media Strategy
Primarily facebook and YouTube
Expanding presence on twitter and instagram
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7. Posting Strategy
3-4 times a day on
average
Holiday and event
posting
Humor
Interaction with
customers
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8. Tuesday, December 9, 14

9. Engagement & Listening
Respond and interact with customers on multiple platforms
Active campaign, we are not sure about listening
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10. Results
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11. Results
Tuesday, December 9, 14

12. Results
1.1 million active
subscribers
$7.2 million in
monthly sales
10% volume share
of U.S. cartridges
Tuesday, December 9, 14

13. Works Cited
dollarshaveclub.com
http://www.socialbakers.com/facebook-pages/214066708638063-
dollar-shave-club
http://www.youtube.com/user/DollarShaveClub
WIRED." Wired.com. Conde Nast Digital, 31 Oct. 2012. Web. 24 Nov.
2014.
"Is the Dollar Shave Club Membership Worth It?" Dealnews, 11 July
2014. Web. 24 Nov. 2014.
Tuten, Tracy L., and Michael R. Solomon. Social Media Marketing.
Boston: Pearson, 2013. Print
Tuesday, December 9, 14