Overview, Description, Background of Tumblr Key Impacts Key Performance Indicators Tips for Personal Use Business Use Advertising Opportunities Cautions
Social Media Platform, Microblogging site ◦ Users can share anything Share numerous amounts of content ◦ post text, photos, quotes, links, music, and videos Share from anywhere ◦ browser, cell phone or smart phone, desktop, or email Users can use it as a blog, follow other’s blogs
“Follow the World’s Creators” Use of Dashboard ◦ Quick links to posting content of all kinds Apps ◦ Bookmarklets ◦ Mobile Tumblr Meetups ◦ Hang out with your Dashboard in real life.
Owned and Operated by Tumblr, Inc. Headquartered in New York City Launched February 27, 2007 ◦ David Karp, CEO Within first two weeks 75,000 users. ◦ 74.1 million blogs ◦ 31.8 billion posts ◦ 103 employees ◦ 12 languages
Announced in 2012 they would be running paid advertisements on their site 2 months later gained first major advertising campaign with Adidas -Adidas introduced its first offical soccer Tumblr blog -Adidas also purchased ad placements on user’s dashboard
Quantitative ◦ Measure Blog Views ◦ New Blogs Created ◦ Landing page Views Qualitative ◦ Blogger Satisfaction ◦ Ease of use ◦ New Products Innovative Apps
Choose how you want to use the blog ◦ Entertainment ◦ Information ◦ Professional Use What kind of Blogger ◦ Follower? ◦ Be Followed?
Great way to gain exposure Good means of communication with customers ◦ Newsletters ◦ Blogs Customization http://www.tumblr.com/themes/tagged/free Many different Companies ◦ NPR http://npr.tumblr.com/ ◦ Ann Taylor http://blog.anntaylor.com/ ◦ IBM http://smarterplanet.tumblr.com/
For Personal Use same as most social media platforms ◦ Personal Information, Tumblr Meet ups Choose the way you want to use Tumblr ◦ Professional, stay professional ◦ Entertainment, don’t mix the two
For Business Use ◦ Standard Blog Post does not work Very fast paced, quick consumption content Gain recognition through edginess ◦ Photos, videos, quotes, questions