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Charles Nicolson
   Overview, Description, Background of Tumblr   Key Impacts   Key Performance Indicators   Tips for Personal Use   B...
   Social Media Platform, Microblogging site    ◦ Users can share anything   Share numerous amounts of content    ◦ post...
   “Follow the World’s Creators”   Use of Dashboard    ◦ Quick links to posting content of all kinds   Apps    ◦ Bookma...
   Owned and Operated by Tumblr, Inc.   Headquartered in New York City   Launched February 27, 2007    ◦ David Karp, CE...
   Announced in 2012 they would be running    paid advertisements on their site   2 months later gained first major adve...
   Quantitative    ◦ Measure Blog Views    ◦ New Blogs Created    ◦ Landing page Views   Qualitative    ◦ Blogger Satisf...
   Choose how you want to use the blog    ◦ Entertainment    ◦ Information    ◦ Professional Use   What kind of Blogger ...
   Great way to gain exposure   Good means of communication with    customers    ◦ Newsletters    ◦ Blogs   Customizati...
   For Personal Use same as most social media    platforms    ◦ Personal Information, Tumblr Meet ups   Choose the way y...
   For Business Use    ◦ Standard Blog Post does not work      Very fast paced, quick consumption content   Gain recogn...
   "Tumblr." Wikipedia. Wikimedia Foundation,    18 Sept. 2012. Web. 19 Sept. 2012.    http://en.wikipedia.org/wiki/Tumbl...
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Charles nicolson tumblr powerpoint mktg 338

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Charles nicolson tumblr powerpoint mktg 338

  1. 1. Charles Nicolson
  2. 2.  Overview, Description, Background of Tumblr Key Impacts Key Performance Indicators Tips for Personal Use Business Use Advertising Opportunities Cautions
  3. 3.  Social Media Platform, Microblogging site ◦ Users can share anything Share numerous amounts of content ◦ post text, photos, quotes, links, music, and videos Share from anywhere ◦ browser, cell phone or smart phone, desktop, or email Users can use it as a blog, follow other’s blogs
  4. 4.  “Follow the World’s Creators” Use of Dashboard ◦ Quick links to posting content of all kinds Apps ◦ Bookmarklets ◦ Mobile Tumblr Meetups ◦ Hang out with your Dashboard in real life.
  5. 5.  Owned and Operated by Tumblr, Inc. Headquartered in New York City Launched February 27, 2007 ◦ David Karp, CEO  Within first two weeks 75,000 users. ◦ 74.1 million blogs ◦ 31.8 billion posts ◦ 103 employees ◦ 12 languages
  6. 6.  Announced in 2012 they would be running paid advertisements on their site 2 months later gained first major advertising campaign with Adidas -Adidas introduced its first offical soccer Tumblr blog -Adidas also purchased ad placements on user’s dashboard
  7. 7.  Quantitative ◦ Measure Blog Views ◦ New Blogs Created ◦ Landing page Views Qualitative ◦ Blogger Satisfaction ◦ Ease of use ◦ New Products  Innovative Apps
  8. 8.  Choose how you want to use the blog ◦ Entertainment ◦ Information ◦ Professional Use What kind of Blogger ◦ Follower? ◦ Be Followed?
  9. 9.  Great way to gain exposure Good means of communication with customers ◦ Newsletters ◦ Blogs Customization http://www.tumblr.com/themes/tagged/free Many different Companies ◦ NPR http://npr.tumblr.com/ ◦ Ann Taylor http://blog.anntaylor.com/ ◦ IBM http://smarterplanet.tumblr.com/
  10. 10.  For Personal Use same as most social media platforms ◦ Personal Information, Tumblr Meet ups Choose the way you want to use Tumblr ◦ Professional, stay professional ◦ Entertainment, don’t mix the two
  11. 11.  For Business Use ◦ Standard Blog Post does not work  Very fast paced, quick consumption content Gain recognition through edginess ◦ Photos, videos, quotes, questions
  12. 12.  "Tumblr." Wikipedia. Wikimedia Foundation, 18 Sept. 2012. Web. 19 Sept. 2012. http://en.wikipedia.org/wiki/Tumblr "Social Fresh." Social Fresh. N.p., n.d. Web. 19 Sept. 2012. http://socialfresh.com/60-brands-using- tumblr/ "About | Tumblr." About | Tumblr. N.p., n.d. Web. 19 Sept. 2012. http://www.tumblr.com/about

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