Section I: New Rules vs. Old Rules• Old Rules ▫ Focused on media and sales ▫ No customer connection• New Rules ▫ Build customer relationships ▫ Foster interactivity
Section II: Engage Audience• Blogs, video, audio, news releases, websites• What channel will appeal to what audience?
Section III: How-to• How to use the previously mentioned mediums• Creating an effective plan• SEO
Key Learning Points• Be authentic, no spin• Focus on building relationships with customers• Connect using the right medium
Personal Brand Clients• Authentic, valuable • Rules are a good content framework • Explains the importance• Use correct medium of online presence • Good how-to for creating reach
Rating 4.5 Stars• + Good book, informative, great examples• - Long
Sources• Scott, David Meerman. The New Rules of Marketing and PR. 2nd Ed. 2012• http://www.webpresence.tv/uk-blog/wp- content/uploads/2012/07/engaging-the-audience.jpg• https://encrypted- tbn1.gstatic.com/images?q=tbn:ANd9GcS5WN9RFH1D H3EWW398dUpPLoGEXDXARgs9HTLpkIl3FiYLpFgCl Q• https://encrypted- tbn2.gstatic.com/images?q=tbn:ANd9GcTxPaJOPgJnx6 K1CE3RPs1TiKAO3jrOvxPYNs3qcXjiABSmKoPM