Book Review: The New Rules of Marketing and PR

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Book Review: The New Rules of Marketing and PR

  1. 1. The New Rules of Marketing andPRMorgan Hoey
  2. 2. Section I: New Rules vs. Old Rules• Old Rules ▫ Focused on media and sales ▫ No customer connection• New Rules ▫ Build customer relationships ▫ Foster interactivity
  3. 3. Section II: Engage Audience• Blogs, video, audio, news releases, websites• What channel will appeal to what audience?
  4. 4. Section III: How-to• How to use the previously mentioned mediums• Creating an effective plan• SEO
  5. 5. Key Learning Points• Be authentic, no spin• Focus on building relationships with customers• Connect using the right medium
  6. 6. Personal Brand Clients• Authentic, valuable • Rules are a good content framework • Explains the importance• Use correct medium of online presence • Good how-to for creating reach
  7. 7. Rating 4.5 Stars• + Good book, informative, great examples• - Long
  8. 8. Sources• Scott, David Meerman. The New Rules of Marketing and PR. 2nd Ed. 2012• http://www.webpresence.tv/uk-blog/wp- content/uploads/2012/07/engaging-the-audience.jpg• https://encrypted- tbn1.gstatic.com/images?q=tbn:ANd9GcS5WN9RFH1D H3EWW398dUpPLoGEXDXARgs9HTLpkIl3FiYLpFgCl Q• https://encrypted- tbn2.gstatic.com/images?q=tbn:ANd9GcTxPaJOPgJnx6 K1CE3RPs1TiKAO3jrOvxPYNs3qcXjiABSmKoPM

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