1.
Strategic
Pricing When Input
and Raw Material Costs
Are Unpredictable
Sugeng Endarsiwi
(Praktisi Bisnis Percetakan)

2.
What do input and raw material costs mean?
Raw material expenses refer to the cost of the components that go into a
final manufactured product. They are one of three expenses included in a
manufacturer's cost of goods sold (COGS). The other two are: labour expenses
and amortization expenses.
Source: https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-
business-guides/glossary/raw-material-expenses
Raw material input (RMI) is the amount of raw materials required to produce
the goods which are available for use in production and consumption
activities of the economy.
Source: https://ec.europa.eu/eurostat/statistics-
explained/index.php?title=Glossary:Material_flow_indicators

3.
The 5 most common pricing strategies
Cost-plus pricing. Calculate your costs and add a mark-up.
Competitive pricing. Set a price based on what the competition charges.
Price skimming. Set a high price and lower it as the market evolves.
Penetration pricing. Set a low price to enter a competitive market and raise it later.
Value-based pricing. Base your product or service’s price on what the customer believes it’s worth.
“When considering your price, it’s important to realize that it’s not for yourself, but for your target
customers.”
Eric Dolansky
Associate Professor of Marketing, Brock University
As you raise your price (moving left to right), your profitability goes
up—to a point. It’s at the point where you’ve raised your price by
too much that your profitability goes down.

4.
Printing ink Price component
Ink can be a complex
mixture, containing a
variety of substances
such as:
• solvents
• resins
• alcohol
• lubricants
• carbon
• pigments, dyes
• aniline
• dextrine
• glycerine
• Fluorescents
• other materials

5.
It is crucial to carefully assess the number of
raw materials you acquire because if you
order too many, they may decay and become
unusable over time. Nevertheless, if you do
not purchase sufficient raw materials, the
cost may escalate, forcing you to alter your
budgeting. To properly manage your raw
materials, you must grasp the variables that
influence price fluctuation.

6.
Ir. Sugeng Endarsiwi, ST, EMBA, lahir di Purworejo tahun 1976 adalah alumnus Fakultas
Teknologi kampus UMB Jakarta, jurusan Teknik Industri (TI). Juga Alumni dari Trisakti Printing
School (ATGT), Teknologi Grafika, 1998.
Lulus Executive MBA di Universiti Kolej Jesselton, Malaysia 2021.
Pekerja professional di bidang Percetakan dan manufacture tinta di Luar negeri sejak 2004,
(Vietnam 13 tahun, Malaysia 5 Tahun).
Saat ini penulis aktif menulis di publikasi digital yang berhubungan dengan percetakan, tinta
cetak dan teknologi Ultraviolet (UV/LED-UV) untuk pengeringan tinta cetak. Juga tentang Lay-
out manufacture untuk percetakan dan tinta cetak khususnya tinta cetak polymer base Ink (UV
Cured ink). Produksi tinta flexo, offset, screen, dll.
Juga menulis bidang manajemen, pemasaran dan Bisnis strategi untuk percetakan dan
Industri tinta cetak
Menyandang sebutan profesional Insinyur (Ir.) dari PII (Persatuan Insinyur Indonesia) sejak
2022.
Tercatat sebagai anggota (fellowship) Chartered Management Association (CMA) Hong Kong
SAR, dalam bidang manajemen dan bisnis strategi, sejak 2022.
Saat ini tercatat Mahasiswa aktif di Kampus UEU, Jakarta, Fakultas Ekonomi dan Bisnis
Program Pascasarjana (MAP), 2022-2024