Steeped in tradition, the wedding industry is not an area of enterprise we typically associate with cutting-edge innovation. However, sometimes it’s the areas that you least expect that are primed for innovation. (Perfect example: Uber taking on the taxi industry.)
Jen Glantz, a woman with the nickname “the professional bridesmaid,” decided to turn the wedding industry on its head with her business idea — Bridesmaid for Hire. Here, Glantz shares her tips on how to take a creative idea (even if it’s at its earliest stages) and turn it into a successful small business, all while remaining innovative along the way.