10 Apps to Help with Your Small Business Marketing

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Between social media and networking, marketing is a 24/7 game that can eat up a huge amount of your time. To remain competitive, you have to keep your brand in front of customers and be responsive at a moment’s notice. What tools do business owners use to attract customers and increase sales? Here are 10 of the best marketing apps, and why our SUCCEED: Small Business community members love them.

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10 Apps to Help with Your Small Business Marketing

  1. 1. to Help withYour Small Business Marketing APPS10
  2. 2. Between social media and networking, marketing is a 24/7 game that can eat up a huge amount of your time. To remain competitive, you have to keep your brand in front of customers and be responsive at a moment’s notice. What tools do business owners use to attract customers and increase sales? Here are 10 of the best marketing apps, and why our SUCCEED: Small Business community members love them. 10 Apps to Help 
 with Your Small Business Marketing
  3. 3. With Buffer, you can take the time to determine the exact best time to post for each of your social networks and create a schedule and queue to take advantage of that. Facebook, for example, has peak usage times in mid-afternoon, so if I'm going to share something today, shouldn't I share it then? BUFFER —Mike Allton
 Content Marketing Consultant “ Schedule a week’s worth of social media posts in advance so you don’t forget. 1 GET THE APP “ social media scheduling
 and management

  4. 4. Streak is remarkably lightweight and integrates seamlessly right inside Gmail. In this way, you can easily mark incoming emails as leads, contacts, accounts, deals, or create your own custom labels for your pipeline. STREAK —Mike Ziggy Giles
 Co-Founder & Art Director at Blacknight Studios “ “ Add custom fields such as “date shipped” to help you determine the right time to follow up with a customer and ask for a review of your product. 2 GET THE APP Google Chrome extension for Gmail inbox customization

  5. 5. Want to know how you can afford a nifty infographic on 
 a small business budget? 
 The DIY approach works best if you have an app that helps with the graphics. Piktochart lets you plug in your stats, pick your icons and images, and get visual. PIKTOCHART Throw in some stats from your own company’s research so you can offer data that no one else has compiled before. 3 GET THE APP web-based infographic design app

  6. 6. With so much to manage, how do you keep track of all your social media? Hootsuite is a hub that provides a single dashboard for Twitter, Facebook, LinkedIn, Google+, WordPress, and more. HOOTSUITE Create a Hootsuite stream to track 
 key phrases about your industry 
 so you can join the conversation. 4 GET THE APP social media management system

  7. 7. I use Skitch five times a day to capture parts of the screen. 
 I send them to colleagues, create graphics for blog posts (with proper consideration for copyright), or just save for my own future reference. SKITCH —Virginia Nicols
 Small Business Marketing Champion “ Use Skitch image and annotation functions to create a short tutorial to share useful information with customers. GET THE APP 5“ Evernote tool for manipulating visual elements

  8. 8. My clients are finding that the best way to connect with 
 local prospects is through local customers. For a car dealer, posting a photo on Facebook of a happy customer next to their new car is important. When the customer shares with their network, it builds local referrals. FACEBOOK —Jerry Gitchel
 Technology and Marketing Consultant “ Share geotargeted, local content, such as fun photos, events or special deals, with your customers. Targeted posts help you better reach your audience with more relevant content…and build customer loyalty. GET THE APP 6“ social networking and business advertising platform

  9. 9. Do you only have time to mess with social media once a day? Are constant notifications driving you crazy? This app will track all the activity on your social accounts and send you a daily summary. It’s an easy way to keep your finger on the pulse of your customers. NUTSHELLMAIL Adjust your notification settings on each social account to make sure your daily digest isn’t overwhelming. GET THE APP 7social network
 aggregation service

  10. 10. According to research from Medium.com, the ideal length for a blog post is 1600 words. That’s practically a novel. While regular blog posts keep getting longer and longer, microblogging is still short and sweet. If you don’t have time for regular blogging, consider using Tumblr to share your insights in bite-sized snippets, engaging photographs and entertaining memes. TUMBLR Tag your content with at least seven tags (but not more than a dozen) to make it more searchable. GET THE APP 8microblogging and
 social networking platform

  11. 11. It’s a good idea to seek partnerships with deal apps. 
 List your deals on apps like Yowza!! and RedLaser to 
 get people to find them. YOWZA!! 
 & REDLASER Check out deals other local businesses 
 are offering and consider running a joint special with a related industry. GET THE YOWZA!! APP 9 —Francesca Nicasio
 Retail Blogger, Vend “ REDLASER APP& 10 “ mobile shopping and
 deal finder apps

  12. 12. ““ Action Identify one app on the previous slides that helps you tackle 
 an aspect of marketing that you struggle with. Advice Don’t try to download every marketing app out there—you’ll just get overwhelmed and frustrated. Instead, choose a few and stick with them in order to make more happen in your business. Inspiration The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter Drucker
 “
  13. 13. >> The Best Mobile Apps for Small-Business Warriors >> The Top 5 Apps to Make Your Small Business More Productive >> 10 Great Small Business Apps for the iPad ADDITIONAL READING
  14. 14. For more tips on branding your
 small business, visit the Staples Small Business Hub.

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