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Die Designer-kollektionen -

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Tausende Shoppingverrückte haben die H&M-Filialen gestürmt, um die ausgewählten Teile der “Isabel Marant pour H&M-Kollektion“ zu ergattern. Wir haben eine Slideshow erstellt, die dich durch neun Jahre H&M-Kollaborationen begleitet. Von der ersten Karl-Lagerfeld-Kollektion bis hin zum legendären Hochzeitskleid von Viktor & Rolf und der Avantgarde-Linie von Maison Martin Margiela. Hier findest du die kuriosesten Fakten und wichtigsten Daten rund ums Thema H&M-Designer-Kollektionen.

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Die Designer-kollektionen -

  1. 1. DIE DESIGNER-KOLLEKTIONEN EIN ÜBERBLICK ÜBER ALLE KOLLABORATIONEN
  2. 2. 2004 Karl Lagerfeld für H&M FUN FACTS: VERTEILUNG • Die Kollektion war in den meisten Städten nach einer Stunde ausverkauft • Für die ersten 200 Kunden gab es Frühstück und ein limitiertes KARL LAGERFELD T-Shirt umsonst . “Some people bought 20 or 30 pieces in three seconds. Funny, no?” - Karl Lagerfeld 30 TEILE DURCHSCHNITTLICH €81,95 PRO TEIL 0 100 % % IN 500 GESCHÄFTEN VERKAUFT IN 19 LÄNDERN
  3. 3. 2005 Stella McCartney für H&M FUN FACTS: VERTEILUNG • Model für die Kampagne war Kate Moss, bis sie wegen ihres Kokain-Skandals entlassen wurde • Der Erlös der verkauften T-Shirts aus organischer Baumwolle wurde zu 25% an Tierschutzorganisationen gespendet 40 TEILE 0 100 % % IN 400 GESCHÄFTEN VERKAUFT DURCHSCHNITTLICH €81,95 PRO TEIL IN 22 LÄNDERN
  4. 4. 2006 Viktor & Rolf für H&M FUN FACTS: VERTEILUNG • Viktor & Rolf entwarfen das erste Hochzeitskleid für H&M 42 58 % % • Die Kollektion war innerhalb von 3 Tagen ausverkauft “For us, fashion is an antidote to reality. It’s a great opportunity to communicate our vision with such a large audience of H&M devotee.” - Viktor & Rolf 60 TEILE DURCHSCHNITTLICH €168,95 PRO TEIL IN 250 GESCHÄFTEN VERKAUFT IN 19 LÄNDERN
  5. 5. 2007 Roberto Cavalli für H&M FUN FACTS: VERTEILUNG • Die Kollektion war so beliebt, dass viele Teile bei Ebay für das Fünffache des Originalpreises verkauft wurden “I love freedom and challenges: breaking down barriers, experimenting in different directions. H&M is all this for me.” - Roberto Cavalli 45 TEILE 45 55 % % IN 200 GESCHÄFTEN VERKAUFT DURCHSCHNITTLICH €131,95 PRO TEIL IN 24 LÄNDERN
  6. 6. 2008 Comme des Garcons für H&M FUN FACTS: VERTEILUNG • Zum ersten Mal wurde eine Kollektion auch in Japan verkauft 50 50 % % • In Japan übernachteten Fans drei Tage lang vor den Geschäften • Die Differenz zwischen der CdG- und der H&M-Kollektion war kleiner als erwartet 50 TEILE IN 200 GESCHÄFTEN VERKAUFT DURCHSCHNITTLICH €134,95 PRO TEIL IN 28 LÄNDERN
  7. 7. 2009 Matthew Williamson für H&M FUN FACTS: VERTEILUNG • Die Kollektion bestand zum ersten Mal aus zwei Teilkollektionen mit unterschiedlichem Verkaufsdatum “I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world.” - Matthew Williamson 50 TEILE 50 50 % % IN 1600 GESCHÄFTEN VERKAUFT DURCHSCHNITTLICH €134,95 PRO TEIL IN 28 LÄNDERN
  8. 8. 2009 Jimmy Choo für H&M FUN FACTS: VERTEILUNG • In Londen wartete ein Mann mit seiner Freundin 12 Stunden und 35 Minuten vor dem Geschäft auf den offiziellen Einlass • Erstmals gab es Anweisungen, wie man am schnellsten (und sichersten) an die Kollektion kommt 80 TEILE 37 63 % % IN 200 GESCHÄFTEN VERKAUFT DURCHSCHNITTLICH €109,45 PRO TEIL IN 34 LÄNDERN
  9. 9. 2009 Sonia Rykiel für H&M FUN FACTS: VERTEILUNG • Die H&M-Kollaboration war die erste Weihnachtskollektion von Sonia Rykiel • Nach der Weihnachtskollektion folgte eine Stricklinie für H&M im Jahr 2010 • H&M’s erste Designer-Lingerie 67 TEILE DURCHSCHNITTLICH €43,95 PRO TEIL 0 100 % % IN 1500 GESCHÄFTEN VERKAUFT IN 34 LÄNDERN
  10. 10. 2010 Lanvin für H&M FUN FACTS: VERTEILUNG • 5 Original Zeichnungen von Alber Elbaz wurden anschließend für UNICEF versteigert • Die Kollektion war der Renner , besonders beliebt war sie in Russland und China 80 TEILE 40 60 % % IN 200 GESCHÄFTEN VERKAUFT DURCHSCHNITTLICH €154,45 PRO TEIL IN 38 LÄNDERN
  11. 11. 2011 Versace für H&M FUN FACTS: VERTEILUNG • Versace launchte nicht nur eine Mode- sondern auch eine Interior-Kollektion • In Dubai und Beijing war die Kollektion nach 30 Minuten ausverkauft 40 60 % % IN 300 GESCHÄFTEN VERKAUFT 100 TEILE DURCHSCHNITTLICH €109,45 PRO TEIL IN 43 LÄNDERN
  12. 12. 2012 Marni für H&M FUN FACTS: VERTEILUNG • Star-Regisseurin Sophia Coppola drehte in Marroko einen Werbefilm für die Kampagne • Consuelo Castiglioni, Gründerin des Labels, designte die Kollektion selbst 80 TEILE 40 60 % % IN 260 GESCHÄFTEN VERKAUFT DURCHSCHNITTLICH €69,48 PRO TEIL IN 48 LÄNDERN
  13. 13. 2012 Anna Dello Russo für H&M FUN FACTS: • VERTEILUNG Anna Dello Russo bezeichnet sich selbst als “Engel der Mode” 0 100 % % • Die H&M-Kollektion war Anna Dello Russos erste Kollektion überhaupt • Es war die erste reine Accessoires-Kollektion für H&M 50 TEILE IN 140 GESCHÄFTEN VERKAUFT DURCHSCHNITTLICH €109,48 PRO TEIL IN 48 LÄNDERN
  14. 14. 2012 Masion Martin Margiela für H&M FUN FACTS: VERTEILUNG • Die Designs sind von früheren H&M Kollektionen inspiriert 41 59 % % • Die Kollektion ist bisher die teuerste H&M Designer-Kollektion IN 230 GESCHÄFTEN VERKAUFT 103 TEILE DURCHSCHNITTLICH €169,48 PRO TEIL IN 48 LÄNDERN
  15. 15. 2013 Isabel Marant für H&M FUN FACTS: VERTEILUNG • Die Kollektion ist Isabel Marants erste Männer-Kollektion 40 60 % % • Prinzessin Victoria von Schweden trug “Isabel Marant pour H&M” bereits vor dem offiziellen Verkauf “My take on fashion is all about personality” - Isabel Marant 119 TEILE DURCHSCHNITTLICH €156,98 PRO TEIL IN 250 GESCHÄFTEN VERKAUFT IN 49 LÄNDERN
  16. 16. DIE H&M DESIGNER KOLLEKTIONEN Content & Design: STYLIGHT http://www.stylight.de/ Vielen Dank an: Hennes & Mauritz AB

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