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Viral Heat


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Viral Heat

  1. 1. Social Media Simplified© INNSBRUCK Copyright 2012 STI
  2. 2. Overview • About ViralHeat • Basic Features – Manage multiple accounts – Publication – Analytics • Sentiment analysis • Influencers • Human intents • Additional Features – APIs – Pricing • Info-Tech SMMP landscape • 2
  3. 3. About Viral Heat • Social Media Simplified – Monitor and analyze relevant conversations occurring on the social Web around them. – 1,300 customers from 61 countries worldwide (June 2011) – Growing list of features (publication, sentiment analysis…) • Growing list of APIs available – profile APIs (with a paid Premium account) – sentiment API (free for anyone to use) • Viralheat offers in-depth analytics: – Sentiment analysis – Lead identification – Influencer analysis – General mention 3
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  5. 5. Manage multiple 5
  6. 6. Manage multiple 6
  7. 7. Manage multiple 7
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  9. 9. Sentiment 9
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  11. 11. Human Intent • Private beta, which giving businesses the ability to identify customers online that are on the verge of a purchasing decision — in 11
  12. 12. General 12
  13. 13. Additional Features • Recently added support for Pinterest • Creation of ―Profiles‖ to track: – Your brand – Competitors – Product names – Key people – Industry keywords – Specific slogans – Campaign messaging • Viralheat crawls video sites like YouTube, Vimeo, and Daily Motion for videos with your keywords in the title, tags, and 13
  14. 14. APIs • Subscriber Services – Profiles • Create/Edit/Delete/List Profiles – Statistics (Stats and Trends) • Twitter • Website • Video • Facebook – Data • List all Website Mentions • List all Video Mentions • List all Facebook Comments • Free Data Services – Sentiment • Get Sentiment • Train the Sentiment Analysis Engine • Check Sentiment API usage 14
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  16. 16. The Info-Tech SMMP Landscape Zones of the Landscape The Info-Tech Vendor Landscape: Champions receive high scores for most evaluation criteria and offer excellent value. They have a strong market presence and are usually the trend setters for the industry. Market Pillars are established players with very strong vendor credentials, but with more average product scores. Innovators have demonstrated innovative product strengths that act as their competitive advantage in appealing to niche segments of the market. Emerging Players are newer vendors who are starting to gain a foothold in the marketplace. They balance product and vendor attributes, though score lower relative to market Champions.For an explanation of how the Info-Tech Vendor Landscape is created, see Information Presentation – Vendor Landscape in the Appendix.
  17. 17. The Info-Tech SMMP Value Index What is a Value Score? On a relative basis, Sprout Social maintained Champion the highest Info-Tech Value ScoreTM of the vendor group. Vendors were indexed against The Value Score indexes each vendor’s Sprout Social’s performance to provide a product offering and business strength complete, relative view of their product relative to their price point. It does offerings. not indicate vendor ranking. Vendors that score high offer more bang-for- the-buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for Average Score: 49.2 67 100 those that score lower. 73 90 78 Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes. 33 21 11 XX 10 9 X SAS Sysomos Radian6 Syncapse * Adobe Social * Sprout Social Visible Conversocial SocialVolt Lithium Technologies Viralheat * Vendor declined to provide pricing, and accurate Hootsuite public pricing could not be found.For an explanation of how Price is determined, see Information Presentation – Price Evaluation in the Appendix.For an explanation of how the Info-Tech Value Index is calculated, see Information Presentation – Value Index in the Appendix.
  18. 18. References 1. 2. tracking-and-intelligence/ 3. platforms 4. 18