Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook strategy of a hotel


Published on

Published in: Technology, Design

Facebook strategy of a hotel

  1. 1. Facebook strategy of a hotel Case study: Hotel Rotes Wildschwein Carmen Brenner Ioannis Stavrakantonakis© INNSBRUCK Copyright 2012 STI
  2. 2. Hotel 2.0 Facebook account Booking Engine otes- Wildschwein/321731534545050Homepage 2
  3. 3. Hotel 2.0 +1 DIRECT bookingHomepage Facebook account channel Booking Engine CRM 3
  4. 4. Facebook features• Facebook Ads (not free)• Facebook Widgets for the Web site (free)• Facebook Fan page (free)• Facebook Apps (free) 4
  5. 5. Facebook Fan page + Apps Create your own App • Apps for Promotions • Apps for Lotteries/Competitions • Apps for Bookings (Check availability, Book) Use existing Apps • e.g. Apps for HTML (iframe) 5
  6. 6. Facebook Fan page • Exploit the new timeline features – Founding year – Make available historical photos and past events • Eye-candies – Image/Video galleries • Take pictures during the events organized by the hotel • Upload and tag your customers in the photos • Friends of this person see the picture in their news feed • Events of the hotel • Competitions (could be organized with or without an app) – Run a photo contest of your local 6
  7. 7. Engagement via Facebook Communicate with your costumers! • Send them vacation tips (What to do during your stay? etc.) • Post to their timelines with offers, reminders, discounts etc. – Friends of this person can see this (privacy: friends, friends of friends, public) This behavior gives you back two things • Hotel engages with the customers because the hotel team makes them feel important • Exploit the second level of friendship by triggering the attention of their 7
  8. 8. Engagement via Facebook Requirements • Train the hotelier to understand the Facebook platform and how it really works in order to be able to exploit it in the most productive way • Facebook booking app 8
  9. 9. References 1. Social Media Strategies for Hotels: media-strategies-for-hotels/ 2. 9