Competitor Analysis


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Competitor Analysis

  1. 1. Competitor Analysis© INNSBRUCK Copyright 2012 STI
  2. 2. Competition The analysis comprises 30 possible competitors offering Social Media Marketing (Channel Management) 2
  3. 3. Executive Summary The most common functionalities and services offered are the following: •The tools included in the list do all support multichannel, one-click publishing from a central dashboard. •This central dashboard allows direct response to posts. •The most common channels 3
  4. 4. Executive Summary cont. • The majority of tools offers a scheduling function/Calendar. • Many providers support an Analytics function. The most common types of analytics are: – Reach – Sentiment – Fan growth – Response rate – Conversion – Individual KPIs – ROI – Peaks & valleys in content activity – Monitoring of own brand & competition • It is also common to provide Workflow Management. • Some tools can be accessed from mobile apps (iPhone, iPad, Android,…) and web 4
  5. 5. Tourism Focus: REVINATE Designed to specifically meet the unique needs of the hospitality industry • Facebook: All content can be managed on your Page, performance tracked over time, and detailed analytics about your followers and reach are provided. • Comprehensive Reviews Dashboard: Reading & respond to all online reviews in one place. Easily sort by review site, date, or sentiment. • Sentiment Analysis: See the guest sentiment attributed to your property, your competitors’ properties, or just about any category, service, amenity or problem. • Workflow Management Tools • Daily, Weekly and Real-Time Alerts: For new reviews, when people use services like foursquare to ‘check in’ to your venue, when you receive social media mentions. • Social Media Monitoring: Uncover what people are saying about your hotel, restaurant, bar, spa or any other facility. Prioritize engagement by Klout score. • Social Buzz: Publish your favorite reviews to your Web site and Facebook page to ensure that prospective guests have all the data they need to book directly with you. • Tweet Concierge: Easily engage on Twitter and Facebook with Revinate’s custom, fully-integrated Twitter client. • Foursquare: Monitor your venues, connect with foursquare users, create specials to drive ancillary revenue, reward loyalty, surprise guests that ‘check-in’ to your 5
  6. 6. Tourism Focus: REVINATE Core Features: •Intuitive and easy to use •Global Review Coverage •Restaurant Accounts •Critical Business & Competitive Intelligence •Highest Data Quality and Performance •Unlimited Users (for no additional charge) •World-Class Service and Support •Certified by TripAdvisor Pricing: The pricing is based on the individual economic situation of the customer. The fee is based on the number of hotel rooms and ADR. The fee can be 1-3 ADR/month. Customers: Hyatt, Intercontinental, Kempinski, Sofitel, Best Western (amongst others) 6