Mobile Strategy   Our Approach
Every once in a while a revolutionary product comes alongthat changes everything.…                                     Ste...
Our 5-step Approach to Mobile Strategy
Audit
Take an inventory.Audit   Review the status report.        Focus on key metrics.
Vision
Start with why.         Create your story.Vision   Keep it simple.         Strategy Work-Sheet.
Strategy
Define the problems.           Map constraints.Strategy   Start with the end-goal.           Feedback from end users.
Do
Everyone involved.     Know the individuals.Do   Execute. On Time.     Adapt continuously.
Measure
Customer Acquisition.          Engagement.Measure   Conversion.          Satisfaction.
Take-aways’Understand ground zero.Start with why. Always.Keep it simple. Use the strategy sheet.Involve and get involved w...
THANK YOU!           {    Mikael Nerde                   @nerde                   Mikael_Nerde                   mikael.ne...
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STHLM Digital. Our Approach to Mobile Strategy

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Customer presentation giving an overview of our approach to mobile strategy and why we can help the adopt mobility in their business.

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STHLM Digital. Our Approach to Mobile Strategy

  1. 1. Mobile Strategy Our Approach
  2. 2. Every once in a while a revolutionary product comes alongthat changes everything.… Steve Jobs, introducing the iPhone January 9, 2007
  3. 3. Our 5-step Approach to Mobile Strategy
  4. 4. Audit
  5. 5. Take an inventory.Audit Review the status report. Focus on key metrics.
  6. 6. Vision
  7. 7. Start with why. Create your story.Vision Keep it simple. Strategy Work-Sheet.
  8. 8. Strategy
  9. 9. Define the problems. Map constraints.Strategy Start with the end-goal. Feedback from end users.
  10. 10. Do
  11. 11. Everyone involved. Know the individuals.Do Execute. On Time. Adapt continuously.
  12. 12. Measure
  13. 13. Customer Acquisition. Engagement.Measure Conversion. Satisfaction.
  14. 14. Take-aways’Understand ground zero.Start with why. Always.Keep it simple. Use the strategy sheet.Involve and get involved with everyone.Release. Measure. Update. Repeat.
  15. 15. THANK YOU! { Mikael Nerde @nerde Mikael_Nerde mikael.nerde@sthlmdigital.com

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