You use your website to sell your products or services, or maybe its primary function is to let people know about your expertise; in any case discover how to get it in front of the right audience for free.
1. How to drive traffic to your website for FREE?
2. How does it look like?
3. Where and how to start?
Drive traffic to
Your goal: Getting your message and all your
valuable ideas in front of an audience who is
exciting to hear about it, and they will come
back to your website”
Where to find this
1. Find partners with the
same audience, but make
sure they provide different
or complementary services
Be generous! Offer to help
their audience by providing
free content and useful
3. Keep in touch! Invite to
connect, to follow, to
subscribe … those who love
you will do!
TIPS: Take the time to research and
understand your ideal customer.
TIPS: Gain a solid understanding of
your partners’ audience. Ask : who
are they, what they want or need,
and how is he serving them.
Example : Guest blog posting
Definition: A technic which consists in
approaching other bloggers with great guest post
ideas in order to get your name, company name
and website in front of their readers
1. Find a blog with the right audience to pitch to
(Prefer quality over quantity)
2. Craft your pitch to a short to the point email
(focus on the title and the main concept of your
3. Write awesome blog post for those readers
(Focus on an attractive headline + chose a topic
that is current and of the interest of those
Example : Keynote speaker at
a live event
Before the event: Get introduce to the
audience on the event page.
During the event: your presentation
should be tailored to the audience.
Interact with the audience, invite people
to ask questions and give as much info as
you can! Show your expertise and give a
reason to visit your website and know
more about your services.
After the event: Keep in touch with
attendees, share your
presentation, invite the audience to
subscribe to your newsletter + to read
your blog and visit your website
Where to start?
1. Find partners who serve the same ideal target
2. Reach out and request to collaborate
3. Brainstorm ideas with & without partners
– What cooperation can you build ?
– What value do you bring to their audience
4. The people who love you, love you and they’re
going to be driven back to your website.
Thank you !
here to help small business owners
to properly plan for the online
growth they’d like to see
by providing practical advice on
using email marketing and social
media to attract and retain clients.