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SSI Adoption
What will it take?
Riley Hughes
@rileyphughes
1. Empower global SSI
communities
2. Open to everyone interested
in SSI
3. All content is shared with CC
BY SA
Alex Preukschat @SSIMeetup
@AlexPreukschat
James Monaghan
@james_monaghan
Coordinating Nodes
SSIMeetup.org
SSIMeetup objectives
Quick history
2017
Riley starts at Sovrin
Foundation
We officially launch
Streetcred ID
2019
We rebrand Streetcred ID
to Trinsic
2020
Still driving adoption
today 😊
2023
Universally-
accepted
Digital ID*
*That is also well-designed
This is the
future
Current SSI
Adoption
Adoption is
the only
thing that
matters
The W3C VC Data Model Alone doesn’t Scale
The Trust over IP Model Alone lacks Incentives
Providers Drive Adoption
1. Providers are the only ones with an independent incentive
2. Nobody adopts protocols (for the most part)
3. State of market → compress roles of VDR & GA
● IDtech: Products that help
users manage their data
and identity safely.
● IDtech is not necessarily
SSI
● IDtech products that use
SSI tech have the
competitive advantage
“IDtech” is what Providers provide
IDtech Market Map
How will SSI Prevail?
Lots of Good
(IDtech) Products!
3 Concrete
Recommendations
For IDtech Success
0. Product Execution is Most Important
1. Do not Reinvent the Wheel
“We have 4 engineers on our
‘protocol team’ who are
maintaining SSI codebases
full-time.”
- SSI company CEO
“Our budget for building our
SSI platform was $350k. It
ended up taking 10x that
amount and more than a year
longer than projected.”
- Bank VP
“We went with an open
source codebase, but an
update broke our product,
and we had to spend ~$25k
on external consultants and
~month of delay to fix it.”
- SSI company CTO
2. User Experience and Messaging Matter
● Consider this as part of your innovation
● User experience
○ Meet users where they are (pragmatic energy)
○ Focus & specificity are your friends
○ Minimize steps to maximize conversion (avoid app downloads)
● Messaging
○ Avoid jargon, be specific
○ “Enables ____ to use their ____ to ____”
3. Nail your Business Model
Ecosystem type Payer Description Example
Curated Both Create new network ZADA
Curated Issuer Drive existing business Farmer Connect
Curated Verifier Drive existing business Workday
Self-contained Issuer Cost reduction LA City
Self-contained Verifier Strong authentication MemberPass
Bootstrapped Issuer Proxy verification Equifax
Bootstrapped Verifier Proxy issuance GlobalID
Finance 15 years ago
=
Identity today
Thank you!
Riley Hughes
@rileyphughes
Agenda
● The past
○ What Trinsic got wrong about SSI adoption
● The present
○ The state of the decentralized identity market
● The future
○ The path towards real SSI adoption
● Trisic’s role in SSI adoption
The past
Trinsic’s role in SSI
adoption
25
Trinsic is infrastructure for providers (IDtech
companies)
What Trinsic provides
● Embedded identity experiences
● Solving the many:many problem of standards
● A path to decentralization
● A partnership
A brief history of Trinsic
At first, Trinsic was doing ALL of the following things:
● Built open source libraries and participated in standards groups
● Consulted companies
● Built cloud infrastructure and developer tools
● Built Trinsic Studio
● Grew our user base and raised funding
2017
Riley starts at Sovrin
Foundation
We officially launch
Streetcred ID
2019
We rebrand Streetcred ID
to Trinsic
2020
What we got wrong about SSI adoption
The solution was to make it easy for anyone to
become an issuer or verifier of credentials.
“I wish my
identities were
self-sovereign”
“If only I could
issue verifiable
credentials, my
problems would
be solved”
The present
An industry stuck spinning its wheels
● The hamster wheel of standards divergence
○ ~20 relevant credential formats
○ 169 DID methods
○ +12 supporting protocols
● The results
○ A healthy part of tech finding product/market fit
○ Confusion in the market
○ Duplication of efforts
○ Delaying the benefits of interoperability
Why download a wallet?
Why issue verifiable credentials?
Why accept credentials?
The cold start problem
The entity that creates the
ecosystem, onboards the
issuers, holders and verifiers
and establishes trust.
Provider:
Providers are driving the real adoption of SSI
Providers solve two problems:
1. Provider gives ecosystem participants a product to
adopt.
2. Providers create the ecosystem where trusted
credential exchange happens.
The imminent future

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SSI Adoption: What will it take? Riley Hughes

  • 1. SSI Adoption What will it take? Riley Hughes @rileyphughes
  • 2. 1. Empower global SSI communities 2. Open to everyone interested in SSI 3. All content is shared with CC BY SA Alex Preukschat @SSIMeetup @AlexPreukschat James Monaghan @james_monaghan Coordinating Nodes SSIMeetup.org SSIMeetup objectives
  • 3. Quick history 2017 Riley starts at Sovrin Foundation We officially launch Streetcred ID 2019 We rebrand Streetcred ID to Trinsic 2020 Still driving adoption today 😊 2023
  • 8. The W3C VC Data Model Alone doesn’t Scale
  • 9. The Trust over IP Model Alone lacks Incentives
  • 11. 1. Providers are the only ones with an independent incentive 2. Nobody adopts protocols (for the most part) 3. State of market → compress roles of VDR & GA
  • 12. ● IDtech: Products that help users manage their data and identity safely. ● IDtech is not necessarily SSI ● IDtech products that use SSI tech have the competitive advantage “IDtech” is what Providers provide
  • 14. How will SSI Prevail? Lots of Good (IDtech) Products!
  • 16. 0. Product Execution is Most Important
  • 17. 1. Do not Reinvent the Wheel “We have 4 engineers on our ‘protocol team’ who are maintaining SSI codebases full-time.” - SSI company CEO “Our budget for building our SSI platform was $350k. It ended up taking 10x that amount and more than a year longer than projected.” - Bank VP “We went with an open source codebase, but an update broke our product, and we had to spend ~$25k on external consultants and ~month of delay to fix it.” - SSI company CTO
  • 18. 2. User Experience and Messaging Matter ● Consider this as part of your innovation ● User experience ○ Meet users where they are (pragmatic energy) ○ Focus & specificity are your friends ○ Minimize steps to maximize conversion (avoid app downloads) ● Messaging ○ Avoid jargon, be specific ○ “Enables ____ to use their ____ to ____”
  • 19. 3. Nail your Business Model Ecosystem type Payer Description Example Curated Both Create new network ZADA Curated Issuer Drive existing business Farmer Connect Curated Verifier Drive existing business Workday Self-contained Issuer Cost reduction LA City Self-contained Verifier Strong authentication MemberPass Bootstrapped Issuer Proxy verification Equifax Bootstrapped Verifier Proxy issuance GlobalID
  • 20. Finance 15 years ago = Identity today
  • 22. Agenda ● The past ○ What Trinsic got wrong about SSI adoption ● The present ○ The state of the decentralized identity market ● The future ○ The path towards real SSI adoption ● Trisic’s role in SSI adoption
  • 24. Trinsic’s role in SSI adoption
  • 25. 25 Trinsic is infrastructure for providers (IDtech companies)
  • 26. What Trinsic provides ● Embedded identity experiences ● Solving the many:many problem of standards ● A path to decentralization ● A partnership
  • 27. A brief history of Trinsic At first, Trinsic was doing ALL of the following things: ● Built open source libraries and participated in standards groups ● Consulted companies ● Built cloud infrastructure and developer tools ● Built Trinsic Studio ● Grew our user base and raised funding 2017 Riley starts at Sovrin Foundation We officially launch Streetcred ID 2019 We rebrand Streetcred ID to Trinsic 2020
  • 28. What we got wrong about SSI adoption The solution was to make it easy for anyone to become an issuer or verifier of credentials. “I wish my identities were self-sovereign” “If only I could issue verifiable credentials, my problems would be solved”
  • 30. An industry stuck spinning its wheels ● The hamster wheel of standards divergence ○ ~20 relevant credential formats ○ 169 DID methods ○ +12 supporting protocols ● The results ○ A healthy part of tech finding product/market fit ○ Confusion in the market ○ Duplication of efforts ○ Delaying the benefits of interoperability
  • 31. Why download a wallet? Why issue verifiable credentials? Why accept credentials? The cold start problem
  • 32. The entity that creates the ecosystem, onboards the issuers, holders and verifiers and establishes trust. Provider:
  • 33. Providers are driving the real adoption of SSI Providers solve two problems: 1. Provider gives ecosystem participants a product to adopt. 2. Providers create the ecosystem where trusted credential exchange happens.