BUSINESS
SERIOUS
FUN
„I‘MCONVINCEDTHATUNDERSTANDING
GAMIFICATIONFROMAMARKETINGSTANDPOINT
WILLCHANGETHEWAYWESERVE
OURCUSTOMERS.“
Jason Falls
……………………………………
ZEIGE…………………….……………ZIELE
SCHAFFE………….….....…VERGLEICHE
BELOHNE…..…...…...……ERREICHTES
VISUALISIERE……….…..…H...
PROGRESSION
DYNAMIC
…………………………
MARIO!
HELP ME!
I‘m on my way!
AAA
100%C+
MISSION
COMPLETED
GAME OVER
……………………
CHECKPOINT
EINFLUSSAUFVERHALTEN: CHECKED
EINFLUSSAUFENGAGEMENT : CHECKED
BEZIEHUNGSMANGEMENT: PROGRESSING
……………
GAMIFICATI...
…………
……
100%COMPLETE
RATING
MISSION
COMPLETED
BUTOUR PRINCESS
ISINANOTHERCASTLE!
Gamification
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Gamification

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5-Minuten-Kurzpräsenation aus dem PR-Studium.

Gamification bezeichnet die Nutzung von Videospieldesign-Mechaniken außerhalb von Videospielen

Colour-Palette: http://www.colourlovers.com/palette/1066560/happy_twentyten!

Colour-Pattern (Slide 2): http://www.colourlovers.com/pattern/707061/happy_twentyten!

Zitat von Jason Falls: http://click.bsftransmit1.com/SocialMedia.aspx?pubids=7538|793|7&digest=tEUF8Swit7qfcUJ0zRHtEw&sysid=1&1=Rk

Published in: Business, Technology
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Gamification

  1. 1. BUSINESS SERIOUS FUN
  2. 2. „I‘MCONVINCEDTHATUNDERSTANDING GAMIFICATIONFROMAMARKETINGSTANDPOINT WILLCHANGETHEWAYWESERVE OURCUSTOMERS.“ Jason Falls
  3. 3. …………………………………… ZEIGE…………………….……………ZIELE SCHAFFE………….….....…VERGLEICHE BELOHNE…..…...…...……ERREICHTES VISUALISIERE……….…..…HANDLUNG
  4. 4. PROGRESSION DYNAMIC ………………………… MARIO! HELP ME! I‘m on my way!
  5. 5. AAA 100%C+ MISSION COMPLETED GAME OVER ……………………
  6. 6. CHECKPOINT EINFLUSSAUFVERHALTEN: CHECKED EINFLUSSAUFENGAGEMENT : CHECKED BEZIEHUNGSMANGEMENT: PROGRESSING …………… GAMIFICATIONPR-SCORE 50%COMPLETE
  7. 7. …………
  8. 8. ……
  9. 9. 100%COMPLETE RATING MISSION COMPLETED
  10. 10. BUTOUR PRINCESS ISINANOTHERCASTLE!

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