SOCIAL MEDIAA Little Success Story                     STEPHAN ROSGER DESIGN + INTERACTIVE
At the start of 2008, junk food and  sugar-filled soft drinks were bannedfrom vending machines and stores in all          ...
At the start of 2008, junk food and  sugar-filled soft drinks were bannedfrom vending machines and stores in all          ...
At one Burnaby school, 3 entrepreneurial students, branding their services with the name“Original Fresh,” loaded up on can...
The media soon caught whiff of thestory, and the issue caused quite a stir for the school board and the         Ministry o...
CBC Sept/08   Click Image to Play Via Youtube
Captivated by the story on the  news I contacted the trio.                       STEPHAN ROSGER DESIGN + INTERACTIVE
They didn’t need to keep sellingcandy to raise money for charity.                        STEPHAN ROSGER DESIGN + INTERACTIVE
Before              After         I redesigned their logo...                                 STEPHAN ROSGER DESIGN + INTER...
FRESH ...and suggested selling a t-shirt becausethey have a higher profit margin than candy.                              ...
The kids loved it                    STEPHAN ROSGER DESIGN + INTERACTIVE
An“Original Fresh Passport” was attached to every shirt. This wasintegrated with the Original Fresh         Facebook group...
Each shirt had a number. These numbers  were drawn and posted on Facebook. Prizes ranged from t-shirts to stickers.       ...
Results?- 50 Shirts Sold- Over $500 Raised for Charity- 150 New Facebook Group Members- Turning a Negative into a Positive...
The $500 went to Children’s Hospital                           STEPHAN ROSGER DESIGN + INTERACTIVE
About Stephan Rosger “As an interactive designer and creative problem solver, I approach my work by drawing upon my     ma...
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A Fun Little Design + Social Media Thing

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A fun media story, design and early example of leveraging social media to sell a product.

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A Fun Little Design + Social Media Thing

  1. 1. SOCIAL MEDIAA Little Success Story STEPHAN ROSGER DESIGN + INTERACTIVE
  2. 2. At the start of 2008, junk food and sugar-filled soft drinks were bannedfrom vending machines and stores in all of B.C.’s schools. STEPHAN ROSGER DESIGN + INTERACTIVE
  3. 3. At the start of 2008, junk food and sugar-filled soft drinks were bannedfrom vending machines and stores in all of B.C.’s schools. STEPHAN ROSGER DESIGN + INTERACTIVE
  4. 4. At one Burnaby school, 3 entrepreneurial students, branding their services with the name“Original Fresh,” loaded up on candy and startedselling the contraband snacks from their lockers. STEPHAN ROSGER DESIGN + INTERACTIVE
  5. 5. The media soon caught whiff of thestory, and the issue caused quite a stir for the school board and the Ministry of Health. STEPHAN ROSGER DESIGN + INTERACTIVE
  6. 6. CBC Sept/08 Click Image to Play Via Youtube
  7. 7. Captivated by the story on the news I contacted the trio. STEPHAN ROSGER DESIGN + INTERACTIVE
  8. 8. They didn’t need to keep sellingcandy to raise money for charity. STEPHAN ROSGER DESIGN + INTERACTIVE
  9. 9. Before After I redesigned their logo... STEPHAN ROSGER DESIGN + INTERACTIVE
  10. 10. FRESH ...and suggested selling a t-shirt becausethey have a higher profit margin than candy. STEPHAN ROSGER DESIGN + INTERACTIVE
  11. 11. The kids loved it STEPHAN ROSGER DESIGN + INTERACTIVE
  12. 12. An“Original Fresh Passport” was attached to every shirt. This wasintegrated with the Original Fresh Facebook group. STEPHAN ROSGER DESIGN + INTERACTIVE
  13. 13. Each shirt had a number. These numbers were drawn and posted on Facebook. Prizes ranged from t-shirts to stickers. STEPHAN ROSGER DESIGN + INTERACTIVE
  14. 14. Results?- 50 Shirts Sold- Over $500 Raised for Charity- 150 New Facebook Group Members- Turning a Negative into a Positive- Happier Ministry of Health- Happier School Board- Happier Gordon Campbell- A Clear Conscience STEPHAN ROSGER DESIGN + INTERACTIVE
  15. 15. The $500 went to Children’s Hospital STEPHAN ROSGER DESIGN + INTERACTIVE
  16. 16. About Stephan Rosger “As an interactive designer and creative problem solver, I approach my work by drawing upon my many different interests and passions. My perspective often leads to favourable design solutions for clients, and my desire to demystifydesign and help connect the creative community has also led me to assume roles in the areas of both creative and social media strategy.” Interested in more? Visit me at www.rosger.com STEPHAN ROSGER DESIGN + INTERACTIVE

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