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DIGDASH ENTERPRISE IN-MEMORY APPLICATION
In order to strengthen the efficiency of its commercial teams (marketing, sales, contract), Airbus wanted to acquire a simple, high-performance tool for analysing a very large volume of statistical data from the civil air navigation market. The Business Information Object (BIO) project used agile methods to manage the development of the DigDash Enterprise business information solution, which now provides more than 300 users with a solution for transforming the immense quantity of data (5 billion records!) into relevant information.
Today, Airbus’s business teams are able to identify trends, produce key marketing messages, refer clients to coherent models and share tangible ideas for increasing profits through the use of its aircraft.