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[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book

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In the world of publishing, your book is more than just a book. It is a business. More and more authors seek to take charge of their own manuscripts—as a result, the number of self-published books released in 2012 was almost 400,000, according to Bowker. Of this market, 40% are e-books as tech-savvy writers jump on the opportunity to get on the bandwagon of mobile content delivery to every gadget, thus increasing their reach.

http://www.spi-global.com/blog/innovation-lab/book-marketing-101-8-tips-increase-reach-book-can-infographic/

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[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book

  1. 1. 8 Tips to Increase the Reach of your Book
  2. 2. Before you craft a marketing plan for your book, ask yourself who will read your book, who will enjoy it, and who will benefit the most from it.
  3. 3. This helps you figure out little details like how you design a cover, summarize your book, and how you publish it (print or electronic).
  4. 4. Once you’ve determined your target audience, you have to get their attention. Know the right people to whom you can pitch your book for review—including their interests, areas of expertise, and dislikes.
  5. 5. They can help bring you closer to your target market, and can eventually provide free marketing by helping you promote your book in their circles of influence.
  6. 6. Emphasize how you can provide useful information by giving advice to your chosen group of colleagues, reviewing their works, and making insightful comments on the blogs you selected.
  7. 7. Get noticed organically by your market by creating (and maintaining!) social media accounts such as Facebook and Twitter so you can engage with people.
  8. 8. Once you’ve established your credibility, it’s time to sell your book. Your pitch shouldn’t be a long- winded summary of your entire Table of Contents
  9. 9. It should be something that immediately highlights your main idea and how it is different from everything else out there in a few short lines.
  10. 10. Getting into partnership with well known brands or firms is completely alright as long the partnership is one that does not suspiciously favour one party or work under questionable conditions.
  11. 11. Ensure that everything you talked about and agreed with is as stated on paper, and never be afraid to speak up if something nags at your conscience.
  12. 12. Collaboration is a good thing, but don’t shy away from creating your own campaigns. A lot of consumers today don’t buy what they can’t try. The same is in increasingly true for books.
  13. 13. Release sample chapters for free, or offer discounts under certain conditions. Outside of the online world, you can try setting up your own promotional events at places like local bookstores, which can catch the attention of casual passers-by.
  14. 14. The reason why marketing gets such a bad rep is because of the tendency of many marketers to exaggerate. Thus, you have to check yourself when you’re marketing a product.
  15. 15. Make sure that you can actually afford the promos you’re touting, especially if they involve financial perks such as giveaways and discounts.
  16. 16. Marketing goes beyond the act of selling—it’s about keeping your customers happy and wanting more.
  17. 17. When you show yourself to be someone with integrity, you enhance your reputation and spread the word.
  18. 18. http://www.spi-global.com/content-solutions/our-services/publishing- solutions/conversion/convert-pdf-epub

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