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SPLC 2019 Summit: Accelerating a Culture of Sustainable Procurement through Staff Engagement and Training

Slides from Sarah Church, Sustainability Project Manager, Alameda County GSA-Sustainability, presented at the Sustainable Purchasing Leadership Council’s 2019 Summit in Portland, OR.

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SPLC 2019 Summit: Accelerating a Culture of Sustainable Procurement through Staff Engagement and Training

  1. 1. Engaging Stakeholders to Advance Green Purchasing Sarah Church, Alameda County
  2. 2. In Context: SPLC Framework
  3. 3. Needed to Engage
  4. 4. Educate AND Motivate  Who decides?  Listen  Identify “barriers” & “benefits”  Integrate
  5. 5. Applying Community-Based Social Marketing  Uses social psychology research to understand actions and motivations  All about changing behavior
  6. 6. Social Norming: Poster
  7. 7. Social Norming: Amplify an Example  Interviewed Probation Department  Their interests mirrored in other departments  Developed “Plan-Ahead Ordering” based on their success  Told the story
  8. 8. Convenience: Make Green Easy  Collaborated with Vendor: Green Favorites List  Easier to buy…  ….and easier to track
  9. 9. Social Diffusion: The Messenger Matters  “Green & Healthy” Event and meeting certification  Identified “green champions”  Free pitchers for meetings
  10. 10. Prompts: When and Where They Decide  “Range anxiety”  Bad news travels  Be as close to the decision as possible
  11. 11. Address Challenges: Work within other requirements  Small, Local Emerging Businesses  Find synergies between the programs  Address challenges FOR your buyers
  12. 12. Resources  Alameda County (more about our engagement strategies): www.acsustain.org  CBSM.com (articles, case studies, forums): www.cbsm.com  Tools of Change (free social marketing planning tools and resources) www.toolsofchange.org
  13. 13. Questions?
  14. 14. Activity
  15. 15. Sarah Church, Sustainability Project Manager, Alameda County sarah.church@acgov.org Thank You!

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Slides from Sarah Church, Sustainability Project Manager, Alameda County GSA-Sustainability, presented at the Sustainable Purchasing Leadership Council’s 2019 Summit in Portland, OR.

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