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CALPACT Training: Website Features to Increase Engagement


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Your website is the “front door” and primary identity of your organization. It can play a vital role in communicating both within and outside the world of your core constituents and supporters to educate and inform, build goodwill, raise funds, and bring people together. In this workshop, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Laura Shapiro of Global Fund for Women and Alex Bernardin of the San Francisco AIDS Foundation shared best practices for ensuring people not only cross your online threshold and stay awhile, but also strategies for how to deepen visitor engagement and motivate them to take action.

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CALPACT Training: Website Features to Increase Engagement

  1. 1. Site Features That Can Increase EngagementSocial media share and follow buttons ( widgets ( Like button Comments Recommendations FacepileVideosSlideshowsPhoto essaysInfographicsInteractive graphics (clickable maps, etc.)Online communities/blogs with active commentersUser-generated content campaignsRolling asks (“thank you for donating, now tell your friends”)Mobile optimizationLocation-specific featuresConsistent branding across channelsClarity of design and messaging