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CALPACT Training: Engagement Features in Non Profit Websites


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Your website is the “front door” and primary identity of your organization. It can play a vital role in communicating both within and outside the world of your core constituents and supporters to educate and inform, build goodwill, raise funds, and bring people together. In this workshop, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Laura Shapiro of Global Fund for Women and Alex Bernardin of the San Francisco AIDS Foundation shared best practices for ensuring people not only cross your online threshold and stay awhile, but also strategies for how to deepen visitor engagement and motivate them to take action.

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CALPACT Training: Engagement Features in Non Profit Websites

  1. 1. How to Make Your Website More Engaging Workshop 05/14/2013New Media Training Series:Looking for Engagement Features in NonProfit WebsitesThese resources are also listed (and linked) online here: preparation for a presentation on how to increase ‘engagement’ on a website, I assessed a number of health-related non-profit websites for how they made use of a variety of features.Here are the features we considered: Social Media, easy sharing Mobile-friendliness Visually rich content, such as photos, video, infographics, charts, illustrations User-contributed content (comments) Content that invites response Expand/Collapse sections, like with FAQsAnd the sites:Global Fund for Women – responsive design, lots of photos, video sharing campaigns, hero sliders, Pinterest andother soc med, rolling asks on thank-you pagesSan Francisco AIDS Foundation – Facebook commenting, hero sliders, photos, addthis sharing, content – social media linkage; embedded twitter feed; graphics for health education (with clever Pinterestconnection)Health Initiative for Men - Super gold star for interactivity! Fun ‘quiz’ to help people identify their risk levelGreater Than AIDS - heavy use of imagery, clearly representing their target ethnicity; huge homepage slider;floating social sharing widgetFood Water Watch – Factory Farm Map - Really rich, interactive data-driven map that presents as very simple, easyto use.World Wildlife Fund – great responsive design, gorgeous photography, all content shareable, How You Can Helpfeature on every pageCharity:Water – terrific use of infographics and video (Why water? Page)Malaria No More – modal window to promote current campaigns, elegant simplicity, tells the user exactly what theyshould do