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CALPACT Training: Key Performance Indicators to Help Measure Engagement


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Your website is the “front door” and primary identity of your organization. It can play a vital role in communicating both within and outside the world of your core constituents and supporters to educate and inform, build goodwill, raise funds, and bring people together. In this workshop, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Laura Shapiro of Global Fund for Women and Alex Bernardin of the San Francisco AIDS Foundation shared best practices for ensuring people not only cross your online threshold and stay awhile, but also strategies for how to deepen visitor engagement and motivate them to take action.

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CALPACT Training: Key Performance Indicators to Help Measure Engagement

  1. 1. Some KPIs to Help You Measure Engagement# visitors who signed a petition% petition signers who shared the petition# visitors who went to a donate page# visitors who donated# visitors who watched a video% of viewers who shared the video% of viewers who “liked” the video# social media followers% of visitors who follow# email list signups% of visitors who sign up for your email list# of blog comments# RTs and mentions# subscribers who donate for the first timeEmail open-ratesEmail click-through rates% visitors returning to your site every day/week/month% increase in time spent on landing pages# new visitors coming from social media shares# visitors participating in user-generated content campaignYou can measure the raw number or the percentage of your total number of visitors, subscribers, etc. – whichever is morerelevant to your goals.