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Inside Simon Sinek's Head

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How great leaders inspire everyone to take action

Nearly 20 million people have seen Simon Sinek on the website ted.com where he presented the reasons for the success of a company like Apple, the inspiring character of Martin Luther King and why the Wright brothers, who made the first powered manned flight, were motivated by a mission that reflected a personal passion.
"Start with Why" is an essential book in which Sinek presents three simple concepts, illustrated by the golden circle: what, how, why.
Sometimes words are not enough to understand a concept. Bruno Ouellette, speaker, would like to present Simon Sinek’s book to you in words and pictures during one of his conferences.

Published in: Recruiting & HR

Inside Simon Sinek's Head

  1. 1. Bruno Ouellette Organizational Psychologist and Speaker bouellette@spb.ca SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca WHY HOW WHAT INSIDE SIMON SINEK’S HEAD
  2. 2. People don’t buy WHAT you do, they buy WHY you do it. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  3. 3. People don’t buy WHAT you do, they buy WHY you do it. – Simon Sinek SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  4. 4. Nearly 20 million people have seen Simon Sinek on TED.com explaining how great leaders inspire us to take action. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  5. 5. He is the author of a hugely popular book. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  6. 6. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Let me tell you about Simon Sinek’s book in stories and images, as I do when I give my talks. Bruno Ouellette Organizational Psychologist and Speaker
  7. 7. It all began in someone’s garage. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  8. 8. Two guys playing around with electronic gadgets were about to found an empire. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  9. 9. Steve Jobs Steve Wozniak SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  10. 10. How did these two young Steves succeed in getting… SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  11. 11. … from here… SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  12. 12. … to here? SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  13. 13. That is what Simon Sinek explains in simple terms, using his golden circle. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why.
  14. 14. WHY HOW WHAT SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca THE GOLDEN CIRCLE Simon Sinek (2014). Start With Why.
  15. 15. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why. WHAT THE DESIRED OUTCOME
  16. 16. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why. WHAT THE DESIRED OUTCOME The peak of the mountain
  17. 17. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why. WHAT THE DESIRED OUTCOME  For an INDIVIDUAL, it’s a matter of: actions and tasks  For an ORGANIZATION, it’s a matter of: products sold or services offered The peak of the mountain
  18. 18. HOW SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why. KNOW-HOW
  19. 19. HOW SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why. KNOW-HOW Ice axe, crampons, and the right technique
  20. 20. HOW SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why. KNOW-HOW  For an INDIVIDUAL, it’s a matter of: methods for achieving objectives  For an ORGANIZATION, it’s a matter of: procedures that set it apart from the competition Ice axe, crampons, and the right technique
  21. 21. WHY SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why. ASPIRATIONS
  22. 22. WHY SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why. ASPIRATIONS The desire to take risks, to dream and to excel
  23. 23. WHY ASPIRATIONS SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why.  For an INDIVIDUAL, it’s a matter of: a personal vision, causes, beliefs, values and talents  For an ORGANIZATION, it’s a matter of: its mission, its identity and its purpose - beyond just making money! The desire to take risks, to dream and to excel
  24. 24. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why. Getting back to our example: Apple
  25. 25. Getting back to our example: Apple WHAT SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why. Selling computers, cell phones, tablets and so on
  26. 26. Getting back to our example: Apple HOW By offering well-designed, user-friendly products SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why.
  27. 27. Getting back to our example: Apple WHY To leave a mark in the world by helping the thinkers who move humanity forward, and by always challenging the status quo. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca Simon Sinek (2014). Start With Why.
  28. 28. People have bought from Apple not because of its products, but because they have identified with the brand, its founders, and what they embody. WHY SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  29. 29. WHATWHAT HE OR SHE DOES SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca EVERYONE KNOWS
  30. 30. SOME PEOPLE KNOW HOW THEY DO WHAT THEY DO. HOW SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  31. 31. VERY FEW PEOPLE CAN EXPLAIN WHY THEY DO WHAT THEY DO. WHY SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
  32. 32. SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca HOW ABOUT YOU? DO YOU KNOW WHY YOU DO WHAT YOU DO?
  33. 33. Bruno Ouellette Organizational Psychologist and Speaker bouellette@spb.ca Bruno is a recognized expert in the field of human performance and potential transformation. An organizational psychologist since 1990, he lived in Alberta for 11 years and travelled the world with world-class athletes. He has worked with more than 30 Olympic medalists in their pursuit of excellence. Bruno combines his experience in the world of high-performance sport with his ability to inspire leaders. At SPB he is a respected high-performance coach and a much sought-after motivational speaker. @bouellettemind ca.linkedin.com/in/psychologuesportif/fr 1 877 687-7881 www.spb.ca

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