What is Advertising?

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Advertising is a communication to inform potential customers about products and services and how to obtain and use them.

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What is Advertising?

© SO! What? SOcial
www.sowhatsocial.com

Advertising is a communication to
inform potential customers about
products and services and how to
obtain and use them.

© SO! What? SOcial
www.sowhatsocial.com

The story could be told through a
number of channels and mediums to
deliver these messages.

© SO! What? SOcial
www.sowhatsocial.com

Examples:
• Email
• Television
• Print Media
• Radio
• Movies
• Direct Mail
• Communication Materials
• Product Placement

© SO! What? SOcial
www.sowhatsocial.com

• Tradeshows
• Magazines
• Flyers
• Newspapers
• Commercials
• Video Games
• Social Media
• Billboards

© SO! What? SOcial
www.sowhatsocial.com

SO! What? A SOcial Media
Company. Engage. Connect. SOcialize
Located in Vancouver
More information? Connect with us!
www.sowhatsocial.com

© SO! What? SOcial
www.sowhatsocial.com

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What is Advertising?

2. Advertising is a communication to inform potential customers about products and services and how to obtain and use them. © SO! What? SOcial www.sowhatsocial.com

3. When done right, Advertising is story telling that sells a product or service in purpose to generate increased consumption through the creation and extension of a brand image and customer loyalty. © SO! What? SOcial www.sowhatsocial.com

4. The story could be told through a number of channels and mediums to deliver these messages. © SO! What? SOcial www.sowhatsocial.com

5. Examples: • Email • Television • Print Media • Radio • Movies • Direct Mail • Communication Materials • Product Placement © SO! What? SOcial www.sowhatsocial.com

6. • Tradeshows • Magazines • Flyers • Newspapers • Commercials • Video Games • Social Media • Billboards © SO! What? SOcial www.sowhatsocial.com

7. Both the visual and written messages advertised must be developed in a concise, clear and interesting manner clearly identifying and outlining your brand identity and branding characteristics with an effective medium to ensure the message will reach the desired audience. © SO! What? SOcial www.sowhatsocial.com

8. SO! What? A SOcial Media Company. Engage. Connect. SOcialize Located in Vancouver More information? Connect with us! www.sowhatsocial.com © SO! What? SOcial www.sowhatsocial.com

What is Advertising?

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