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Impressive Examples of Influencer Marketing Campaigns
Marketers believe influencer marketing is a viable tactic and challenging to report accurately on influencer campaign ROI. 78% of Marketers says determining the success of influencer marketing campaigns will be a top challenge in 2017
Benefits of influencer marketing -- follower engagement, driving traffic, and creating more authentic content
Influencer Marketing Examples
1) Old Navy
The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube
To promote their holiday 2017 collection of keepsake ornaments, Hallmark partnered with a number of family-friendly Instagram influencers to share personal, tender moments from their families' holiday season.
GAP's successful Styld.by campaign featured a number of influential social media personalities showing how they incorporate GAP clothing into their personal wardrobes
4) My Tales of Whisky
Diageo, the parent company of Scottish whiskey brands Lagavulin and Oban, was awarded a Shorty Award for Best Influencer Marketing Campaign for this yule log video starring Parks and Recreation's Nick Offerman.