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Case Study: AirAsia Friendsy | Top Viral Social Media Campaign

https://www.youtube.com/watch?v=3P_lzeh7uuM
Air Asia – Friendsy Facebook Campaign

In 2012 Air Asia started flights from Sydney to Kuala Lumpur.

But… they were up against fierce competition and lack of marketing budget.

They needed brand awareness…fast

So, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friends

The plane would be entirely theirs plus Air Asia would fund a 3-day vacation

And they could even choose seats for all of their friends

Result?

The whole campaign got viral and fan base of Air Asia got increased by 30%

It generated a PR worth $1.5 million

Around 2,300,000 people engaged with this contest

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Case Study: AirAsia Friendsy | Top Viral Social Media Campaign

  1. 1. AIR ASIAFRIENDSY FACEBOOK CAMPAIGN
  2. 2. STARTING POINT • Air Asia started flights from Sydney to Kuala Lumpur • Air Asia is a small airline compared to others • Air Asia wanted to promote their new flights
  3. 3. BUT
  4. 4. were up against fierce competition Air Asia
  5. 5. Air Asia were lacking in marketing budget They needed brand awareness
  6. 6. WHAT AIR ASIA DID???
  7. 7. Air Asia decided to launch facebook contest
  8. 8. AIR ASIA FRIENDSY • One could win a plane for himself and up to 302 facebook friends • Just one need to do is work out which friends to invite
  9. 9. RESULT • Campaign got viral • Around 2,300,000 people engaged with this contest
  10. 10. THANK YOU!!!

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