The influence of perceived social media marketing activities.pptx
The influence of perceived social media marketing activities.pptx
The questionnaire presentation on the influence of perceived social media marketing activities focuses on understanding the impact of marketing efforts conducted through social media platforms. The presentation aims to gather insights into how consumers perceive and respond to marketing activities carried out by businesses on social media. The questionnaire begins by exploring participants' awareness and usage of various social media platforms. It then delves into their experiences with social media marketing, seeking to understand their perceptions of marketing messages, advertisements, and promotional activities encountered on these platforms. The questionnaire further investigates participants' attitudes and behaviors towards social media marketing. It examines the extent to which they trust marketing messages on social media, the degree of influence such messages have on their purchasing decisions, and their overall engagement with brands and businesses through social media platforms. Additionally, the questionnaire may explore participants' preferences regarding specific social media marketing techniques, such as influencer collaborations, user-generated content, or targeted advertisements. It may also inquire about the perceived effectiveness of various marketing strategies employed by businesses on social media. The presentation highlights the significance of social media marketing as a powerful tool for businesses to connect with consumers and drive their purchasing behavior. It aims to provide valuable insights into consumers' perceptions and responses to social media marketing activities, helping businesses optimize their strategies and enhance their effectiveness in reaching and engaging their target audience. Overall, the questionnaire presentation seeks to uncover the influence of perceived social media marketing activities on consumers, shedding light on their attitudes, behaviors, and preferences related to marketing efforts conducted through social media platforms. The findings of this presentation can provide businesses with actionable insights to refine their social media marketing strategies and strengthen their brand-consumer relationships.
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The influence of perceived social media marketing activities.pptx
- 1. The influence of perceived social media marketing activities on brand loyalty. Submitted to : Md. Abdul Kaium Masud, Ph.D. Assistant professor. Noakhai Science and technology university.
- 2. The full team Nur Ahamed Sagor ID: ASH1910013M Md. Abu Baker Siddqu ID : ASH1810059M Faisal Ahmed ID: ASH1910021M Md. Mushfiqur Raihan ID: ASH1910046M Mahamudul Hasan Protik Md. Imdad ul Hoque ID: ASH1910020M 5/28/2023 The influence of perceived social media marketing activities on brand loyalty 2 ID: ASH1910048M
- 3. Introduction At first, my course teacher MD. Abdul Kaium Masud, Ph.D. sir, give us an assignment on developing a questionnaire for the project. The purpose of the questionary is data collection. 5/28/2023 The influence of perceived social media marketing activities on brand loyalty 3
- 4. Figure: Theoretical model Reference : 1. Ismail, A.R. (2017) “The influence of perceived social media marketing activities on Brand Loyalty,” Asia Pacific Journal of Marketing and Logistics, 29(1), pp. 129–144. Available at: https://doi.org/10.1108/apjml-10-2015-0154. 2. Ebrahim, R.S. (2019) “The role of trust in understanding the impact of social media marketing on Brand Equity and brand loyalty,” Journal of Relationship Marketing, 19(4), pp. 287–308. Available at: https://doi.org/10.1080/15332667.2019.1705742. 4
- 5. Data measurement scale Likert scale : A Likert scale is a commonly used rating scale that measures attitudes, opinions or perceptions of individuals towards a particular subject or topic. It typically consists of a series of statements or items that require a participant to indicate their level of agreement or disagreement with the statement using a rating scale. The rating scale typically ranges from 1 to 5, with 1 representing "strongly disagree" and 5 representing "strongly agree". In some cases, a neutral option is also included, usually in the middle of the scale. 5/28/2023 5
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