Speaker 2 Thomas Power

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Shedding Light on Social Networking For Your Business

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  • Instructions to presenters will appear in italics throughout these notes. This presentation and the notes have been designed to ensure that you can deliver in your own style, using your own words, but delivering the same training and same messages as your colleagues on the other side of the world. Make sure that this slide is up on the screen as people enter the room, and as you are being introduced.
  • Speaker 2 Thomas Power

    1. 1. Shedding light on social networking for your business Thomas Power Founder Ecademy London Social Networking Conference 2008
    2. 2. From today … <ul><li>Deeper understanding of Social Networks </li></ul><ul><li>Understand 3 secret ingredients </li></ul><ul><li>Know how to … </li></ul><ul><li>… build belonging </li></ul><ul><li>… build member value </li></ul><ul><li>… build revenue </li></ul><ul><li>… succeed </li></ul>London Social Networking Conference 2008
    3. 3. The world has changed London Social Networking Conference 2008
    4. 4. The world has changed London Social Networking Conference 2008
    5. 5. The world has changed <ul><li>475M people online daily </li></ul>London Social Networking Conference 2008
    6. 6. The world has changed London Social Networking Conference 2008 Source: Universal McCann Wave.3 – March 2008 - 17,000 daily users/29 countries
    7. 7. Children are changing our world London Social Networking Conference 2008
    8. 8. DNA of business social networks <ul><li>Community + Tools + Intention </li></ul>London Social Networking Conference 2008
    9. 9. London Social Networking Conference 2008 Jan 2004 Sep 2008
    10. 10. Community: to leverage people – building deep networks London Social Networking Conference 2008
    11. 11. Tools: to create a wide community.. <ul><li>Blogging </li></ul><ul><li>Marketplace </li></ul><ul><li>Status </li></ul><ul><li>Your personal network </li></ul><ul><li>Auto responses </li></ul><ul><li>Clubs – your own Micro Social network </li></ul>London Social Networking Conference 2008
    12. 12. Intention: breed success – why are they on/in your network? London Social Networking Conference 2008
    13. 13. 21 st century business London Social Networking Conference 2008
    14. 14. From today … <ul><li>Deeper understanding of Social Networks </li></ul><ul><li>Understand 3 secret ingredients </li></ul><ul><li>Know how to … </li></ul><ul><li>… build belonging </li></ul><ul><li>… build member value </li></ul><ul><li>… build revenue </li></ul><ul><li>… succeed </li></ul>London Social Networking Conference 2008
    15. 15. <ul><li>Links to further resources: tinyurl.com/6ywvwa </li></ul>London Social Networking Conference 2008 Social media shows on yBC: tinyurl.com/5mvk97

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