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Catching the wave - Taking advantage of carbon awareness after COP21

Public engagement - how can we better communicate the risks and benefits of nuclear technology?

Delivered by: Katherine Ward (Director, Communications, Power) at the Canadian Nuclear Society's 2016 Annual Conference

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Catching the wave - Taking advantage of carbon awareness after COP21

  1. 1. ›- Copyright - ›Catching the Wave ›Taking advantage of carbon awareness after COP21 Katherine Ward, Director, Power Communications CNS Annual Conference 2016 Public Engagement – How Can We Better Communicate the Risks and Benefits of Nuclear Technology?
  2. 2. Global expertise delivered locally 2 › Work as one team › Leverage cross-company synergies so clients benefit from our full expertise › Possess network of high-quality local experts, contractors and labour › Bring expertise that strengthens local communities
  3. 3. 3 Power sector experience
  4. 4. World-class safety 4 › We put people first › Our goal: ‘zero injuries and incidents’ across our offices and worksites Ethics & compliance › Strong ethics & compliance culture › Compliance training and annual certification for all employees › Antitrust and competition policy
  5. 5. “Social licence is more important than ever. Governments may be able to issue permits, but only communities can grant permission.”
  6. 6. Importance of Social License 6 ›What is social license? › A local community’s acceptance or approval of a company’s project or ongoing presence › Informal and intangible › Granted by a community based on opinions & views of stakeholders, including local populations, aboriginal groups and other interested parties › Easy to lose ›What it isn’t: › Consent, as contemplated by law › Regulatory license
  7. 7. Importance of Social License 7 ›What does it look like? › Reduction or absence of vocal opposition › Advocacy and expression of support › Constructive participation in dialogue › Cooperation in community-based activities and enhancement measures › Willingness to enter into partnerships or other forms of agreement › Favorable and balanced media coverage
  8. 8. Importance of Social License 8 •How do you earn it? › Consultation and engagement – one-on-one › Community information sessions, open houses, workshops › Community investment programs › Local employment/procurement programs › Communicate, communicate, communicate
  9. 9. Impact of Social Media 9 •Gives voice to previously isolated or remote stakeholders, who often come with disproportionate credibility & trust. •Allows users to self-organize rapidly into communities with shared interests •Stakeholders increasingly expect companies to engage •Can serve as an “early warning” system and identify issues or areas for improvement
  10. 10. Example: New Champlain Bridge, Montreal 10 The schedule The environment Quality and durability Visual quality and urban integration Heath and safety PPP SNC-Lavalin Corporate Citizen’s complaint 10
  11. 11. New Champlain Bridge, Montreal 11 ›Strategies › Collaborate with the various stakeholders. › Inform ahead of time. › Listen. Be transparent. › Profile various aspects of the project and ALWAYS the people. › Make the information accessible to the lay public. › Engage in media reporting. › Use the international network of partners.
  12. 12. New Champlain Bridge, Montreal 12 ›Four key areas to consider › Community Relations › Public Information meetings › Good Neighbourly Relations committees › Notices › Giving back to the community › Call Centre for complaints/info requests › Traffic & Road Closures › Traffic announcers › Piggyback on QC Ministry of Transportation’s tools › Social media › Explain why › Special notices for cyclists, pedestrians, boaters › External Communications › Digital communications, including social media › › Video & photography › Notices › Media relations: technical briefings, tours › Crisis Communications
  13. 13. Local Resources Development Initiative (LRDI®) 13 ›Proprietary sustainability strategy ›Creates shared value between projects & local stakeholders ›Prioritizes socio-economic & community development ›Based on four main pillars › Recording and tracking local labour force during construction phase › Establishing training program for local labour force › Optimizing local goods, services and businesses › Providing support strategy for development of local communities and Aboriginal peoples ›
  14. 14. What does this mean for the nuclear industry? 14 ›Our stakeholders are demanding more ›Conversation, not one-way communication is necessary ›Messages must be clear: › Nuclear energy is part of our lives today › Nuclear is innovative › Nuclear is clean
  15. 15. Changing attitudes: Is now the time? ›Climate change › Front and centre › Socio-political ›COP 21 › Historic climate agreement reached between 196 countries › Limit to no more than 2 degrees above pre-industrial averages 15 We must take advantage of this shift
  16. 16. SNC-Lavalin example: Small steps in the right direction 16 ›Clear, crisp graphics that are “precise enough” for public:
  17. 17. SNC-Lavalin examples 17 ›Personal touch and simple repetitive message on social media:
  18. 18. Final Message: Our vision for the future 18 › CANDU technology key to “greening” nuclear energy production › Our partnerships can power the world
  19. 19. Building what matters