The Importance of Privacy and Security at SMWF

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The Importance of Privacy and Security at SMWF

  1. 1. Business Confidential and © 2010: DLMM Pte Ltd World’s First Social Exchange Social Media World Forum The Importance of Privacy and Security Michael Gethen, VP Media & Content Tuesday 29th March 2011
  2. 2. Business Confidential and © 2010: DLMM Pte Ltd  The importance of online privacy and security  The emergence of a new asset class: Personal Data  Overview of MyCube  The MyCube Personal Data Trust  Questions Today‟s agenda
  3. 3. Business Confidential and © 2010: DLMM Pte Ltd Hello! Audience Participation
  4. 4. Business Confidential and © 2010: DLMM Pte Ltd  You use any form of social network  You feel ever so slightly worried that your digital persona might be seen by someone who shouldn’t see it  You have some small concerns about the way in which your data might be harvested by social and search businesses  You’d like to have the content that you are presented with within your social ecosystem delivered based on relevance, context, priority and trust – basically you want to prevent information overload Please raise your hand if…
  5. 5. Business Confidential and © 2010: DLMM Pte Ltd  You are interested in having a multi-faceted online digital life in which you control a single social platform from which you post what you want to whom you want on whatever network you want  You have digital assets, expertise and knowledge that you may want to monetise  You’d like to use a suite of tools that would grab all of your social data from all of your existing accounts and create a centralised directory of everything on your hard drive  You’d like to use a trusted (independent trust with independent auditors) cloud based data storage facility that would back up everything that you ‘own’ online – contacts, files, media, communications Keep your hand raised if…
  6. 6. Business Confidential and © 2010: DLMM Pte Ltd So, those of you who raised your hands… …You’re not alone. 700 million users not using because of privacy concerns Source: Wall Street Journal 2010 77% of users do not want to be profiled Source: Burst Media 2010 400 million new social networking users 1.5 billion new social network user accounts 2011-2015 Source: Radicati Group 2011
  7. 7. Business Confidential and © 2010: DLMM Pte Ltd The emergence of a new asset class: Personal Data
  8. 8. Business Confidential and © 2010: DLMM Pte Ltd Between 2009 and 2020… 44x more Personal digital data.
  9. 9. Business Confidential and © 2010: DLMM Pte Ltd “Information is the gold or oil of the economy in the information age” Paul M. Schwartz, Professor of Law and Information Technology Law School, University of California, Berkeley
  10. 10. Business Confidential and © 2010: DLMM Pte Ltd  Existing social networking propositions do not provide adequate levels of user privacy, ownership and control  While blogging and publishing technologies are widespread, no content management tools are integrated within SN platforms  User content is universally ‘loaned’ to networks but not returned to users, in some instances, digital assets are actually owned by the networks  Usage data and and user profiles are harvested by existing platforms and sold to media broking agencies leading to inaccurate, inappropriate and irrelevant advertising  No SN offers a monetisation option enabling users to benefit from their digital assets, knowledge and experience – no value to users from massive investment  No SN platform offers professional content as well as user generated content  No contextual search features exist to enable content and contact filtering and prioritisation  Information overload  Data is not secured in a third party source  No ‘network of networks’ proposition exists to enable digital life control over other disparate digital propositions  No social network is implementing tools that deliver real world value as a result of digital effort “…social notworking…”
  11. 11. Business Confidential and © 2010: DLMM Pte Ltd “…an interest-centric, privacy-focused social network that offers users control of their information and interactions…” User centric social network + content discovery environment = Social Exchange So, what is MyCube?
  12. 12. Business Confidential and © 2010: DLMM Pte Ltd • User driven app that harvest all social data • Stored on physical or cloud based drives • Independent personal data trust • Global privacy experts • Independent auditors (E&Y) • Digital ‘wallet and currency • Real world currencies , and, virtual currencies • Fully functional social ecosystem • Interest centricity • Social search • Web 3.0 advertising Social Platform e-wallet VaultTrust A „Social Exchange‟ centred on user P-O-C
  13. 13. Business Confidential and © 2010: DLMM Pte Ltd Introducing The World’s first Social Exchange
  14. 14. Business Confidential and © 2010: DLMM Pte Ltd MyCube Personal Data Trust A. The Trust and the MyCube commercial organisation are separate legal entities B. The technology infrastructure e.g. servers, hardware & software etc on which user content is stored are assets owned by the Trust C. MyCube operates the website and provides services under a licence based on the Trust Deed, with strictly defined service levels and protocols for  Privacy protection  Access control Personal Data Trust MyCube.com Technology infrastructure (servers, hardware) on which user content is stored and privacy/access control applications reside 100% Board of Directors A B C
  15. 15. Business Confidential and © 2010: DLMM Pte Ltd MyCube Personal Data Trust An overview of the key parts of the Personal Data Trust: TRUST Separate legal entity from MyCube ‘commercial’ business, structured as a non-profit company providing trust services DIRECTORS Board of Directors, made up independent directors who are people recognised as the leading global experts on privacy and media regulation TRUST DEED Controlling document that sets out rules of operation of the Trust and enshrines privacy protection and access control for users WEB TRUST An international standard and set of controls used by all major auditors, with very specific provisions around access control and data security AUDITED Compliance with the Deed is independently audited, providing assurance to Board of Directors and reporting to users MANAGED The operational infrastructure is managed by MyCube under a licence from the Trust, including defined service levels, access protocols and reporting requirements
  16. 16. Business Confidential and © 2010: DLMM Pte Ltd Find People and Content within your own interests Create your own Content and Publish it Set Privacy and get control Monetise and start earning Integrate with other social networks
  17. 17. Business Confidential and © 2010: DLMM Pte Ltd Find people and content within your interests
  18. 18. Business Confidential and © 2010: DLMM Pte Ltd Find people and content within your interests
  19. 19. Business Confidential and © 2010: DLMM Pte Ltd Create your own content and publish it
  20. 20. Business Confidential and © 2010: DLMM Pte Ltd Set pricing and privacy before you publish
  21. 21. Business Confidential and © 2010: DLMM Pte Ltd Set privacy on your profile
  22. 22. Business Confidential and © 2010: DLMM Pte Ltd Buy and sell content
  23. 23. Business Confidential and © 2010: DLMM Pte Ltd Integrate with other social media
  24. 24. Business Confidential and © 2010: DLMM Pte Ltd  Founded 2008 by Swedish entrepreneur Johan Stael von Holstein (iconmedialab, letsbuyit.com)  Over £5,000,000 raised to date  42 staff incorporating a senior management team (Netscape, Real, Paypal, Amex, EA, Fairfax Digital)  Product proposition in private beta  Pre-public release 28th March / Full public release 15th June Some background
  25. 25. Business Confidential and © 2010: DLMM Pte Ltd  MyCube is a web 3.0 social exchange  Operating in an exponential growth area with huge market opportunity  Fills the existing gaps in the social networking ecosystem; returns control to users and offers monetisation opportunities for content creators  Clear vision and strategy: social search, social data, social intelligence  Proven executive management team with history of successful exits  Unique revenue streams and propositions Conclusion
  26. 26. Business Confidential and © 2010: DLMM Pte Ltd Further information: michael@mycube.com Thanks for your time. Any questions?

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