SMK – going social

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Talk by Sarah Grøn at Social Media Week February 2013 about SMK on social media.

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SMK – going social

  1. 1. SMK– GOING SOCIAL Social Media Week 21. februar 2013 Side 1
  2. 2. SMK on social media Social Media Week 21. februar 2013 Side 2
  3. 3. The first steps… We need more people coming to ourevents …Let’s make a Facebook page! Social Media Week 21. februar 2013 Side 3
  4. 4. And we failed… Social Media Week 21. februar 2013 Side 4
  5. 5. Help, you know I need someone, help Social Media Week 21. februar 2013 Side 5
  6. 6. Starting over Social Media Week 21. februar 2013 Side 6
  7. 7. Show it, don’t yell it Social Media Week 21. februar 2013 Side 7
  8. 8. Art to the people Social Media Week 21. februar 2013 Side 8
  9. 9. Why social media?•Reaching new audiences•Branding SMK is the clever friend who challenges us to question and explore the world we live in; always with a point of view, always willing to listen and question. Social Media Week 21. februar 2013 Side 9
  10. 10. Why social media?•Content marketing•Creating relations and bonding with existing audiences•Learning from our fans Social Media Week 21. februar 2013 Side 10
  11. 11. Every tool is a weapon if you hold itrighthttp://www.museum-analytics.org/http://page-analyzer.dk/ Social Media Week 21. februar 2013 Side 11
  12. 12. Want to know more?Mikael Lemberg: Facebook is the matrixhttp://www.kommunikationsforum.dk/artikler/facetrix-is-the-matrixBjarki Valtysson: Facebook as a digital public sphere: Processes of colonization and emancipation.http://www.triple-c.at/index.php/tripleC/article/view/312Nicole Ellison & danah boyd: Social network sites: Definition, history, and scholarship.http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.htmlAlice Marwick & danah boyd: I tweet honestly, I tweet passionately: Twitter users, context collapse, andthe imagined audience.http://nms.sagepub.com/content/early/2010/06/22/1461444810365313 Social Media Week 21. februar 2013 Side 12
  13. 13. Thank you for listening https://twitter.com/sarahgrn https://twitter.com/statensm useum http://dk.linkedin.com/in/sarahsgroen Social Media Week 21. februar 2013 Side 13

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