You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So this article outline five cost effective ways of spending your small business marketing budget.

1. www.SMEketing.com
info@SMEketing.com
+44 23 8083 7271
Five Cost Effective Marketing
Strategies for Your Small Business
You can’t miss the doom and gloom of the current
economic climate. All businesses, large and small,
must carefully spend their marketing budget.
Gone are the days of frivolous spending. So I
wanted to outline five cost effective ways of
spending your small business marketing budget.
With online marketing become more and more
vital as part of a small business marketing plan,
there are many ways which small businesses can
promote their business and help drive leads.
1. Blogging: Setting up a blog can be completely
free! Yes, we love anything free. But like most base of followers. Use Twitter to answer questions
freebies, in order for it to be effective you need relevant to your industry, learn about new goings
to plan it well and invest your time into it. Using on, promote your product, events and news (but
free blog providers like WordPress and Google don’t be pushy). For more information on using
Blogger are great ways of getting involved in the Twitter to promote your small business, read these
blogging world, without costing you a penny. blog posts: Twitter: Small Business Success Stories
There are so many different benefits of blogging, – Will yours be one of them? and Guide to Getting
one of the biggest benefits is to your websites Your Small Business Started on Twitter
ranking in the search engines (aka Search Engine
Optimisation - SEO): Google loves new and 3. Email Marketing: Email marketing can cost as
unique content. Blogging is a great way to little as 1p per recipient and £5 per mailshot (well,
constantly add new content to your site. Plus your those are the rates for using our SMEmail email
posts will be tagged and full of relevant keyword. marketing software, but we like to think these are
Blog well and others in your industry may link to pretty competitive!). If you don’t have time to
you, increasing the number of valuable inbound maintain a close working relationship with your
links. For more on the benefits of blogging, read customer base, email marketing is a great, cost
this blog post: Blogging – just for teenagers, or effective way of keeping them updated with your
good for your small business? latest news, products and offers. Email marketing
can also be used as a lead generation tool. Send
2. Twitter: Again, another freebie! Twitter is out well targeted mailshots to relevant recipients
great for promoting what you do and learning and you will find visits to your web site go up, and
about latest industry trends. By joining the conversion rates increase. For more information on
conversation and providing useful information, the benefits of email marketing read this blog post:
you will soon generate a loyal Email Marketing for Small Businesses
Copyright © SMEketing 2011

2. www.SMEketing.com
info@SMEketing.com
+44 23 8083 7271
Five Cost Effective Marketing Strategies for Your Small
Business
4. Google AdWords: These unfortunately are not page giving you a link should have few other
free (we wish!), but you completely control your outgoing links on the same page, and the anchor
budget. If you only have £10 a day to spend, text should be optimised to promote what you do,
that’s fine! Make sure you get the most from your not necessarily your business name. An example of
budget by using relevant keywords, focused a good link to SMEketing would be: “SMEketing is a
adverts with a strong call to action, and a well fantastic source for small business marketing
thought-through landing page. Google AdWords advice and services.” The anchor text here tells
can be a great way of driving relevant traffic to Google that the link (www.SMEketing.com) is
your site, and the results are completely relevant to “small business marketing”. If the
measurable. If something isn’t working, you know anchor text fell on the business name, it would just
straight away. This is why AdWords are one of the tell Google that “SMEketing” is relevant to
most cost effective advertising mediums out www.SMEketing.com – which to be fair, it probably
there. Add Conversion Tracking to your adverts had figured out anyway!
and you’ll be able to see exactly what ad’s are
providing the highest conversion rate once Read here for more SEO tips: Top 10 SEO Mistakes
visitors are on your site. Once you know that, you Your Small Business Should Avoid
can direct your budget to keywords and adverts
that are giving you the highest Return on If you want to learn more about any of the above
Investment (ROI). marketing strategies, please get in touch. At
SMEketing we’re experienced in all these
5. Search Engine Optimisation (SEO):You know I marketing mediums and have seen first hand the
said Google AdWords weren’t free, well there is a benefits when small businesses employ such
way that you can get Google to promote your site tactics.
FOR FREE! How? Improve your website’s ranking
for relevant keywords, and Google will display About SMEketing
your site in their search results – free of charge!
But again, this is something that will take an SMEketing is a digital marketing agency, based in
investment in your time. Make sure your website Hampshire, UK. We work with businesses in the
is well designed – good navigation, lots of South of England, helping them to make the most
keyword rich content, no broken links, good use of their online presence.
of anchor text in your links, etc… Once that is
done, you need to boost the number of high We offer a range of cost effective services
quality inbound links. Go to Yahoo and type including website design and creation, search
“linkdomain:yourcompany.com - engine optimisation (SEO), email marketing
site:yourcompany.com” to see the number of (through our email software SMEmail), Google
your inbound links. Do the same for your AdWord management, social media marketing and
competitors and see how you compare. Next more.
create a plan to increase the number of incoming
links – sign up to relevant directories, promote Contact us on info@SMEketing.com or visit
your blog, create great content on your site that http://www.SMEketing.com for more information.
people want to link to. Links should be from high
quality sites – link farms are NOT GOOD! The
Copyright © SMEketing 2011