MADskills Program Overview

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This is the overview presentation we used to present the MADskills program on our interview days, May 13-14, 2011, in Beirut.

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MADskills Program Overview

  1. 1. Interview Days | May 13-14, 2011Friday, May 13, 2011
  2. 2. What is MADskills? ✦ An intensive 7-month online/offline training certification program on the strategic use of digital and social media for advocacy and development. ✦ MAD=Media for Advocacy & Development ✦ MAD also means being really, really good at something and at the end of this program, if you stick with it, you’ll be really, really good at using media in innovative ways that can lead to positive change.Friday, May 13, 2011
  3. 3. Program Goals ✦ To enhance the ability of civil society and social enterprises to leverage digital and social media to advance their missions in Lebanon ✦ To strengthen and grow the network of social media specialists in Lebanon and the regionFriday, May 13, 2011
  4. 4. Program Objectives ✦ To increase the number of advisors qualified to offer social media advice and training to civil society organizations and other groups in Lebanon, especially outside Beirut ✦ To create new employment opportunities while satisfying an increasing economic demand ✦ To develop a unique and reputable social media advisor certification programFriday, May 13, 2011
  5. 5. MADskills Overview ✦ 7 months, from May 2011-December 2011 ✦ 9 modules divided into 3 progressive levels ✦ Mixes offline meetings and events with online coursework ✦ Combines media theory and practice ✦ Results in a certificate that will let others know you are qualified to provide social media consultingFriday, May 13, 2011
  6. 6. Who is MADskills? ✦ SMEXbeirut ✦ Guest speakers ✦ Online community in Lebanon and the region ✦ You—motivated, self- directed learners who love technology and believe in its potential to facilitate social goodFriday, May 13, 2011
  7. 7. The Profile...Friday, May 13, 2011
  8. 8. Friday, May 13, 2011
  9. 9. • Research and self-directed learning skills Strategic & • Well-developed Communications communications skills Capacities • An understanding of social networks and associated issues • Problem-solving skills • Proficiency in planning and implementing goal-oriented strategiesFriday, May 13, 2011
  10. 10. • An understanding of the structure of the web and a high level of digital literacy • A high level of media literacy and journalism skills Technical Capacities • Proficiency in media design and production • Proficiency in the use of social media tools and applicationsFriday, May 13, 2011
  11. 11. • Adaptability • Understanding of various learner mindsets • Proficiency in transferring skills Meta Capacities • Critical thinking and reflection • Articulation of reflection • Curricula and program designFriday, May 13, 2011
  12. 12. strategy Iterative Process techniqueFriday, May 13, 2011
  13. 13. The Progression...Friday, May 13, 2011
  14. 14. Level One Profile of a Social May 28-29 Media Trainer June 18 Digital Storytelling July 9 Campaign StrategyFriday, May 13, 2011
  15. 15. Level Two Engaging Others & July 30 Building Community August Individual Work Elections & Event September 3 Coverage September 24 Monitoring & EvaluationFriday, May 13, 2011
  16. 16. Level Three Designing MAD October 15 Trainings & Materials Designing MAD November 5 Projects & Programs Professional Branding & November 26 Social Media Plans December 10 GraduationFriday, May 13, 2011
  17. 17. Each Module • Preparatory work for on-site meetings • On-site meetings in Beirut • Online coursework • Social media events in Beirut or elsewhere • Supervised training and/or coaching practice • Individual journalingFriday, May 13, 2011
  18. 18. Certification Requirements Program is equivalent to 2-3 university courses: • Attendance at all on-site meetings • Participation in a set number of events • Participation in online discussion and maintenance of online accounts • Training/coaching practice • Regular journaling and reflectionFriday, May 13, 2011
  19. 19. To Earn... • Certification that you have satisfactorily completed the program • Promotion as a SMEXbeirut certified social media adviser on our website • Personal branding consultation, business cards, domain name registration • Opportunity to train and coach civil society organizations around the region with SMEXbeirut and othersFriday, May 13, 2011
  20. 20. ? ? ? ? ? ? ? ?? ? ? ? ? ? ? ? ? ? ? any questions?Friday, May 13, 2011
  21. 21. Exercise:You Will Train Us • Divide into groups of 3-4 • You have 30 minutes to develop a 5-minute (or less) training on the topic of your choice • You will then train the rest of the group • After you’re finished, the group will provide 2-3 minutes of feedbackFriday, May 13, 2011
  22. 22. Your Training Must Include • Session Title • Learning objective, phrased as: “By the end of this session, you will be able to _________.” Or, “You can learn how to _________ from this session.” • Clear roles for each group member • A mock-up for one relevant learning aid (handout, diagram, photograph, etc.)Friday, May 13, 2011
  23. 23. Your Team Will Earn Points for: • Creativity • Presentation • Staying within the time limit • Clarity • Collaboration • Interaction with trainees (that’s all of us)Friday, May 13, 2011
  24. 24. Why Are We Doing This to You? • To get a sense of your training skills • To see how you work with teams • To assess your adaptability and desire to be challenged • To learn from you! • Let’s get started...Friday, May 13, 2011

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