Introduction to Social Media for Social Change

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This is a simple introduction to social media for social change that we use in our SMEX trainings. it's also available in Arabic.

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Introduction to Social Media for Social Change

  1. 1. The Social Internet and how we can use it to empower ourselves and our communities Friday, April 24, 2009
  2. 2. e-mail, msn, skype Friday, April 24, 2009
  3. 3. e-mail, msn, skype We can send messages faster and farther than ever before. Friday, April 24, 2009
  4. 4. IDs, comments, tags, bookmarks, & feeds Friday, April 24, 2009
  5. 5. the universe of web 2.0 IDs, comments, tags, bookmarks, & feeds Friday, April 24, 2009
  6. 6. the universe of web 2.0 weblogs IDs, comments, tags, bookmarks, & feeds Friday, April 24, 2009
  7. 7. the universe of web 2.0 weblogs IDs, comments, tags, bookmarks, & feeds multimedia storytelling Friday, April 24, 2009
  8. 8. the universe of web 2.0 weblogs IDs, comments, tags, bookmarks, & feeds social networking multimedia storytelling Friday, April 24, 2009
  9. 9. the universe of web 2.0 weblogs project sites IDs, comments, tags, bookmarks, & feeds social networking multimedia storytelling Friday, April 24, 2009
  10. 10. the universe of web 2.0 wikis weblogs project sites IDs, comments, tags, bookmarks, & feeds social networking multimedia storytelling Friday, April 24, 2009
  11. 11. the universe of web 2.0 wikis weblogs project sites IDs, comments, tags, bookmarks, & feeds the mobile web social networking multimedia storytelling Friday, April 24, 2009
  12. 12. the universe of web 2.0 wikis mashups & information weblogs visualization project sites IDs, comments, tags, bookmarks, & feeds the mobile web social networking multimedia storytelling Friday, April 24, 2009
  13. 13. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  14. 14. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  15. 15. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  16. 16. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  17. 17. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  18. 18. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  19. 19. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  20. 20. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  21. 21. With digital tools, we can share all kinds of content, including photos and videos. Friday, April 24, 2009
  22. 22. The Social Internet 2007: 1.5 billion people have access to the Internet. ti on tra e ne e tP te rn l In lo ba 1996: Just 46 million G people worldwide have access to the Internet. Friday, April 24, 2009
  23. 23. Friday, April 24, 2009
  24. 24. Friday, April 24, 2009
  25. 25. “An estimated 3.5 billion mobile phones are now in use around the world— more people now have one than don’t.” Landlines never achieved this level of penetration. Friday, April 24, 2009
  26. 26. More people connected to the Internet means more people connected to each other. Friday, April 24, 2009
  27. 27. Friday, April 24, 2009 Take it from us! fro It has the potential s No, t m ea ll hank ch oth to change power structures... . We’ er! take it http://www.bruteprop.com/v1/gallery/pages/dictator.html http://adbridge.wordpress.com/2008/04/25/digital-a-jumpstart-for-connections-on-the-web/
  28. 28. The Internet Advantage !Producers and distributors face lower barriers to access !It’s decentralized, and therefore harder to regulate !The Internet allows for data integration. Friday, April 24, 2009
  29. 29. digiactive.org Friday, April 24, 2009
  30. 30. wearemedia.org Friday, April 24, 2009
  31. 31. Terminology !Web 2.0 !Social Media !Participatory Media Friday, April 24, 2009
  32. 32. What makes it Web 2.0 ! AVATARS are our online identities and include usernames, passwords, and sometimes photos of ourselves. Friday, April 24, 2009
  33. 33. What makes it Web 2.0 ! TAGS let us label information so that it’s easier for us and others to find. FEEDS bring us information automatically when we can’t or don’t want to visit the web. Friday, April 24, 2009
  34. 34. What Makes it Web 2.0 What makes It Web 2.0 ! COMMENTS allow us to express ourselves and ! RANKING helps us filter engage in conversation. relevant content. Friday, April 24, 2009
  35. 35. What makes it Web 2.0 ! The social web helps us ORGANIZE information according to our own needs and interests with customizable platforms, searches, and content blocks. Friday, April 24, 2009
  36. 36. What makes it Web 2.0 ! Web 2.0 tools are great for helping us VISUALIZE information on maps or timelines. MASH-UPS refer to sets of data that are mashed together digitally to reveal truths that are otherwise hard to see. Friday, April 24, 2009
  37. 37. What makes it Web 2.0 ! The ability to SHARE with just a click or two is what makes social media so powerful, because it puts the means for distribution into our hands. Friday, April 24, 2009
  38. 38. The Machine Is Us/ing Us Friday, April 24, 2009
  39. 39. Social Media Exchange, Beirut www.socialmediaexchange.org info@smex.org +961 (0) 3251099 Friday, April 24, 2009

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