Elevator Pitch
Elevator Pitch

Elevator Pitch
What is it?
It’s a brief description or presentation of your
project that anybody can understand.
The expression reflects the average time for an
elevator ride.

Elevator Pitch
The Elevator Pitch must answer 6 questions.

Elevator Pitch
The Elevator Pitch must answer 6 questions:
1. What is the project?

Elevator Pitch
The Elevator Pitch must answer 6 questions:
• What is the project?
• Who is your target audience?

Elevator Pitch
The Elevator Pitch must answer 6 questions:
• What is the project?
• Who is your target audience?
• What problem does your project solve?

Elevator Pitch
The Elevator Pitch must answer 6 questions:
• What is the project?
• Who is your target audience?
• What problem does your project solve?
• How does your project solve the problem?

Elevator Pitch
The Elevator Pitch must answer 6 questions:
• What is the project?
• Who is your target audience?
• What problem does your project solve?
• How does your project solve the problem?
• Who is behind the project?

Elevator Pitch
The Elevator Pitch must answer 6 questions:
• What is the project?
• Who is your target audience?
• What problem does your project solve?
• How does your project solve the problem?
• Who is behind the project?
• What makes the project special?

Elevator Pitch
4 tips to make a great Elevator Pitch

Elevator Pitch
4 Tips to make a great Elevator Pitch
. It must be short
no more than 30-60 seconds).
eople don’t have time. You need
to grab their attention quickly.

Elevator Pitch
4 Tips to make a great Elevator Pitch
. It must be easy to
understand.
void jargon. Everybody from
your grandmother to your
grandchild must be able to
understand it.

Elevator Pitch
4 Tips to make a great Elevator Pitch
. It must have a hook to attract
donors.
se a statement, question, or fact
that piques their interest.

Elevator Pitch
4 Tips to make a great Elevator Pitch
. It must be convincing.
on’t leave the donors with more
questions than answers.

Elevator Pitch
xamples:
ad Elevator Pitch - Chronowake:
ood Elevator Pitch – Evernote (60s):
ood Elevator Ptich – Ideal Balance (30s):